Ella & Eli Baby Store

Ella & Eli Baby Store Named after our kids. Built for yours. 👶

UAE's baby store for maternity, nursery, strollers & more. Ella and Eli are my kids. And this store? So we built it.

No chatbots, no scripts, no runaround
— just honest support from parents who've been there.

📩 Message us anytime — we always reply. It started because my wife and I couldn't find what we needed when we needed it most: quality baby products in the UAE, without the stress, the runaround, the confusion, or the inflated prices. November 2021. We named it after our children to keep us grounded in wha

t this is really about, not products, but that season of life when everything feels new, a little scary, and completely beautiful all at once. A store we wished had existed when we needed it most. Ella & Eli Baby Store (E&E) isn't a catalogue, a chatbot, or a brand that talks at you. It's that friend who picks up at 3am. The one who's been through it, doesn't panic, doesn't overwhelm you — just listens and tells you exactly what you need to hear. We believe dads are equal partners in this journey. We believe premium shouldn't mean unaffordable. And we believe every parent in the UAE, from Dubai to Abu Dhabi, Sharjah to Ajman, deserves a store that actually shows up for them. From your first maternity essential to your toddler's big-kid bed, we're with you for all of it. Here's what that looks like:

Maternity to toddler years, all under one roof
Same-day delivery across the UAE
30-day peace-of-mind returns on select items
Real people on the other end, not chatbots, not scripts

We've walked this road. We built this for you. Every parent deserves to feel supported, not sold to. That's why thousands of UAE families keep coming back — and keep sending their friends our way.

📩 Reach out anytime — we're always here.

28/05/2026

There is a lot of pressure
on parents today
to keep babies constantly engaged.
The right toys.

The right activities.
The right amount of stimulation
at every stage.

But constant entertainment
is not actually what developing brains need.
Babies and young children
need unstructured time too.

Moments with no agenda,
no toy being placed in front of them,
no screen filling the silence.

When a child is left
to their own devices for a little while,
something valuable happens.

They begin to explore independently.
They use what is around them.
They create their own version of play.
That is where imagination is born.

That is where creativity begins to grow.
You do not need to orchestrate
every moment of their day.

Step back sometimes.
Let the quiet do its work.

Share this with a parent
who feels the pressure
to always be doing more.

Playtime has never been easier.During Summer, the UAE heat won’t get in the way of fun time. Easy to set up for indoor p...
27/05/2026

Playtime has never been easier.

During Summer, the UAE heat won’t get in the way of fun time.
Easy to set up for indoor play.
From 6 months to 7 years, this swing is the perfect toy or birthday gift.

Shop Now via WhatsApp 🛒

Turkish baby beds never disappoint.Comes with a rocker!Grows with baby until teen stage.Extra storage space!Changing tab...
26/05/2026

Turkish baby beds never disappoint.

Comes with a rocker!
Grows with baby until teen stage.
Extra storage space!
Changing table!
…

We will assemble it for you. You tell us where and when.
Free delivery. Free assembly.

AED 35 Welcome Discount to new customers.

SHOP NOW 🛒 WhatsApp now!
Link in Bio.

Carry your baby, your way. 15 ways to carry!AED 35 Welcome Discount applies for New Customers! Order now via WhatsApp fo...
26/05/2026

Carry your baby, your way.

15 ways to carry!

AED 35 Welcome Discount applies for New Customers!

Order now via WhatsApp for same-day delivery across the Northern Emirates.

15/05/2026

There is a version of you from a year ago
who would not believe
what you are managing right now.

New parenthood resets everything.

Including what a good night looks like.

Four hours of unbroken sleep
is a genuine win in the early weeks.

So is getting everyone fed.
So is making it through a hard night.
So is just showing up again today.

Small wins are still wins.

Write them down if you can.

Noticing what is going right
helps carry you through
what is still hard.

Share this with a parent
who needs to hear they are doing well. ♻️

If you have ever stood next to a crib for twenty minutes, hand on your baby's chest, praying they would just stay asleep...
14/05/2026

If you have ever stood next to a crib for twenty minutes, hand on your baby's chest, praying they would just stay asleep, this one is for you.

The Mastela 3-in-1 Baby Swing, Bassinet and Cradle was designed to do what exhausted parents cannot always do indefinitely:
provide gentle,
consistent,
soothing motion.

Five swing angles to find the one that works. Full recline positions for naps, feeding, and play.

A canopy with an integrated mosquito net for shade and protection. Soft plush toys to gently stimulate and engage.
It adapts as your baby grows and changes.

It fits quietly into your space without taking over. And it gives both of you permission to rest.

Available now at Ella and Eli Baby Store, UAE.

What was the one baby item that genuinely changed your nights?
Tell us in the comments.

13/05/2026

Nobody warns you about the stroller research phase.

The hours of scrolling.
The comparison charts.
The “but does it fit in the boot?” conversations at 11pm.

Here is what we wish someone had just told us from the start:

Get a travel system that does everything, so you are not buying three separate things in three separate stages.

The Royale C Stroller is that system.

It comes with the stroller, the car seat, and the bag.
The seat reclines to a full 180° flat for newborns and adjusts as they grow, all the way to 36 months. Shock-absorbing wheels protect your baby’s head development on any terrain.
The handle adjusts to your height.
Every part detaches for the car, then clicks back together at your destination.
Aerospace aluminum frame. Leather armrest.
Canopy zipper so you can check on them without waking them.

Four colours: Blue, Grey, Beige, and Tawny Brown.

This is the one you stop searching after.

Shop through the link in bio.

P.S. What was the hardest part of choosing your stroller? Tell us below, we are listening. 👇

To every parent who has tried to get things done with a baby who only wants to be held,this carrier is for you.The Newbo...
13/05/2026

To every parent who has tried to get things done with a baby who only wants to be held,
this carrier is for you.

The Newborn Ergonomic Baby Carrier with Hipseat is designed to keep your baby close
while actually giving your body a break.

The built-in hipseat takes the weight off your arms and distributes it properly,
so you can carry for longer without the usual aches.

Fifteen carry positions let you adapt as your baby grows,
from a newborn cradle hold to a toddler front or hip carry.

The padded seat supports the natural M-position for healthy hip development.

The long back panel protects your baby's spine and shields from wind and sun.

Built-in storage keeps nappies, wipes, and small essentials within easy reach.

Suitable from birth to 48 months. One carrier for the whole early chapter.

Shop now at the link below.

Tag a parent who carries their baby more than they sit down.

Nobody told you how heavy this would be.The nights without sleep.The worry that never fully leaves.The quiet sacrifices ...
10/05/2026

Nobody told you how heavy this would be.

The nights without sleep.
The worry that never fully leaves.
The quiet sacrifices nobody sees or applauds.

And yet, here you are.

Still showing up.
Still pouring out.
Still choosing your child, every single day.

That is not ordinary.
That is one of the most profound things
a human being can do.

On this day, we want you to know something.

You are not just surviving motherhood.
You are doing something rare and irreplaceable.
You are shaping a soul.

To every mother in our community,
seen or unseen, celebrated or overlooked,
we see you.

We honour you.

We are deeply grateful
that you let us walk alongside you,
even in a small way.

Happy Mother’s Day. 🌹

With love,

Team

10/05/2026

There is a specific kind of tired that comes from a toddler who refuses to sit in the stroller.

You know the one.

Arms up.
Arching back.
Full vocal performance in the middle of a public space.

Sometimes it is hunger.
Sometimes it is overtiredness.
And sometimes, honestly, it is just that the seat is not comfortable enough to stay in for longer than four minutes.

The Nurtur Leo was designed with that in mind.

Padded seat.
Padded backrest.
A removable sun canopy that adjusts to exactly the right angle so they are not squinting into the light.

Swivel front wheels that move smoothly through every turn without jolting them around.

A toddler who is comfortable is a toddler who stays seated.
That is not a small thing.

Six months to 36 months.

Available in Purple, Green, Blue, Pink, and Black.
Link in bio or WhatsApp +971527894667 to Order Now 🛒

Address

BLB-BC5-200 6th Floor, Ajman Boulevard, AMC Building B, Al Hassan Al Basri St.
Ajman

Opening Hours

Monday 08:00 - 20:00
Tuesday 08:00 - 20:00
Wednesday 08:00 - 20:00
Thursday 08:00 - 20:00
Friday 12:00 - 20:00
Saturday 08:00 - 20:00
Sunday 08:00 - 20:00

Website

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