Rooted in Sudanese heritage and African culture, each piece is designed for modern women who move with confidence & grace House of Randa – Luxury Women’s Fashion Brand in Egypt
House of Randa is a Sudanese-inspired luxury women’s fashion brand based in Cairo, founded and creatively directed by Randa Hamid, a professional businesswoman working across the creative industries and the founder of the
Moda Fashion Connects project. From Cairo, House of Randa shares its distinctive vision with the Gulf region, Africa, and international markets, offering designer women’s wear that combines cultural storytelling with modern elegance. The brand specializes in custom-made textile prints, all developed in-house, ensuring exclusivity and originality in every design. Our collections are created by a professional creative team and highly skilled tailoring artisans, dedicated to designing high-quality, elegant, and comfortable women’s clothing. We cater to working, professional, and outgoing women who seek refined style without compromising comfort or confidence. The strength of House of Randa lies in its in-house customized prints on natural fabrics, making each piece flattering, distinctive, and empowering. Our designs are deeply inspired by Sudanese and African art, celebrating the richness of our culture and heritage through contemporary fashion. The first collection draws inspiration from the image of a Sudanese woman wearing her traditional attire (Toub) and carrying the “Tabag”, a traditional wide Sudanese cover used in daily life and ceremonies. The color palette reflects love for life, nature, beauty, and inner power, featuring natural tones such as green, orange, yellow, and purple, carefully chosen to help women stand out wherever they go. House of Randa continues to expand into new and exciting women’s fashion products designed for its discerning clientele. The brand is also developing its online store, launching in early 2023, to make its luxury women’s clothing and African-inspired designs accessible to women around the world.