09/04/2021
✨ Dior 30 montaigne ✨
The 30 Montaigne was one of about 10 bags that Chiuri proposed weeks later to a group including Beccari and the marketing team, in a meeting that took place at the studio. There were other proposals for a hit “It” bag as well as niche bags with more limited appeal, Beccari says. Thinking that through, she says she realised the key factor of the 30 Montaigne bag. “I realised that the shoulder strap is a fundamental element in the contemporary bag because it makes the bag adjustable in relation to the body that wears it.”
The Montaigne stood out immediately due to its “togetherness”.
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