Lunetterie Générale MENA

Lunetterie Générale MENA Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life. Made in Japan.

Travel Diary / Tokyo, Japan — starring Show KasamatsuOur latest campaign brings you on a cinematic journey rooted in the...
11/02/2026

Travel Diary / Tokyo, Japan — starring Show Kasamatsu

Our latest campaign brings you on a cinematic journey rooted in the quiet elegance of Tokyo’s 90s business-renaissance spirit. At its center is rising Japanese actor Show Kasamatsu, celebrated for his magnetic presence in Tokyo Vice.

Talent / Show Kasamatsu
Brand / Lunetterie Générale
Photographer / Eric Lamothe .ca
Creative Direction / Julien Couture
Stylist / Masahiro Hiramatsu
HMUA / Masa Kameda .kameda_hm
Production / Andy Dubois .duboiss, STUDIOSS.CO .co
Production Assistant / Yoko Suwa & Takeshi Komiya
1st Photo Assistant / Sebastian Haas
Assistant Stylist / Sanada Taishi

Introducing Grand Prix. Now available both in-store and at LUNETTERIEGENERALE.COM.
10/02/2026

Introducing Grand Prix.
Now available both in-store and at LUNETTERIEGENERALE.COM.

Travel Diary // Tokyo, Japan⁠New campaign and collection live Thursday 12.18.2025
10/02/2026

Travel Diary // Tokyo, Japan⁠
New campaign and collection live Thursday 12.18.2025

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202&203 Sol Bay, Business Bay
Dubai

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+97142766742

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