Super.

06/08/2026

Thank you Copenhagen ❤️
Copenhagen Fashion Week
Serving endless inspiration, effortless style, and nothing but good vibes.

14/07/2026

New season is slowly taking over 🍂

We’re falling in love with every new piece arriving in store, and we can’t wait for you to discover them too.

30/06/2026

31/05/2026

NEW ARRIVED——> The Label Edition Drop 2 ——-> we like❣️

29/05/2026

Ragazzi 🍸🫒🪩
Summer has finally arrived and what could be better than raising a glass to life, the sun, and summer with the people you love?
We’re thrilled to invite you to our next
super.Aperitivo:

Tue, June 9
4–7 PM

at our lovely location at Mittermayergasse 6, 1130 Vienna

Look forward to a relaxed afternoon full of wonderful encounters, inspiring founders, summer essentials, great drinks, and pleasant conversations.

Special Guests:covieofficial theprivatelabel



RSVP

Love ❤️
Carolin + Karin

04/05/2026

Finally first drop of The Label Edition SS26 is in the house.
Blue is definitely taking over in Spring / Summer.
Team blue this season, yes or no? 🦋

18/04/2026

Brown is here to stay 🐻

25/03/2026

William Bag — New in. Black and Cognac.
The Elegance of a True Story
The William Bag was created as a tribute by our founder and creative director Michela Klinz to her father, guardian of childhood memories shaped by time spent together among horses and riding arenas, and by a sense of essential elegance.

On the occasion of International Women’s Day, this paternal tribute becomes a celebration of female complicity and of the bonds that endure. Along the streets of Treviso, hometown of Momoni, the bag becomes the symbol of an emotional legacy that connects women through a true story — one to be worn every day.

18/03/2026

Coolest lace in town. New arrivals from Sea New York.

12/03/2026

New Arrivals 🔔