art point

art point art point | Vienna-based Fashion Brand
Creative director: Lena Kvadrat
https://www.artpoint.eu/ kont The label art point was founded in Moscow in 1993.

Since 1999, two collections per year have been produced under the direction of the designer Lena Kvadrat. They are sold in mono brand stores in Vienna, at international trade shows and through distributors in Europe, Japan, China, Canada and the US.

14/05/2026

Alright. Let’s go even further.
You create fabrics for your collections: a digital print with a 140 cm repeat.
What is it for you — to design fabric?

Fabric is like a season.
Always with its own structure of being.

Applying print through ink technology
opens endless possibilities —
it feels like being in Alice in Wonderland.

“Everything gets bigger!”
“No — it’s you who are getting smaller.”

And this feeling —
when macro, micro, and meso
become accessible at once.

At the gesture of possibility.

Huge printers
that can transfer any idea onto fabric.

And you are inside it —
between scales.





10/05/2026

What can’t I work without?

The team.

Each part — in place.
Each role — aligned.

And then it clicks.

One moment.
We celebrate.

It happened.





07/05/2026

Form or material?

Neither leads.

They happen together —
at the point of contact.

Material defines the limit.
Form defines the direction.

Not sequence.
Alignment.





05/05/2026

Let’s go further.
Where do you see the tension between the artist and the stylist?

For the artist, personal memory
is an internal database.
A form of capital
that is always in use.

For the stylist, collective memory
is both reference and partner.
A form of capital
that is everywhere and nowhere at once.

The task is to distribute information,
sustaining the system of representations —
the database of “trend.”





03/05/2026

When shaping a silhouette — what drives you?

Everything at once.
And nothing you can feel.

Just being in the moment.
If you allow it —

it becomes a miracle.





30/04/2026

What is an image in fashion?

Compressed time.
A fleeting moment shaped into form.

Not clothing —
a state breaking through.

No rules.
Only alignment: time, body, impulse.

An image doesn’t live.
It happens.
Then disappears, leaving a trace.





28/04/2026

Several silhouettes in one piece, created through transparency and the resilience of the fabric.
The silhouette transforms through zippers and a belt.





26/04/2026

Color is a memory that remains, even when everything has passed.





23/04/2026





21/04/2026

Color is not just a signal of what’s trendy or not.
It’s an emotional marker of time.





Adresse

Neubaugasse 35
Wien
1070

Öffnungszeiten

Montag 11:00 - 19:00
Dienstag 11:00 - 19:00
Mittwoch 11:00 - 19:00
Donnerstag 11:00 - 19:00
Freitag 11:00 - 19:00
Samstag 11:00 - 17:00

Telefon

+43 1 5220425

Benachrichtigungen

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