The McCarthy Label

24/05/2026

24/05/2026

Armor for the modern era. Crafting the Neo-Art Deco silhouette for RIVIVAL. ⚜️
Hashtags:

28/04/2026

Peeling back the layers of a recent sketch reveals the essence of our mission.

We don’t just create clothes; we craft shields for self-expression. 🖋️📜

27/04/2026

A convergence of time, architecture, fluidity and couture. ✨
Introducing the latest mock design.This design fully embodies the essence of Neo-Art Deco Futurism—where the lavish geometric precision of the 1920s meets the boundless edge of tomorrow.
Framed in meticulous, gem-encrusted structural gold and suspended on a heavy-link chain, the transparent facade acts as a window to a dynamic core of fluid, kinetic gold. Crowned with a brilliant-cut crystal clasp, every angle is engineered to capture light and movement, blurring the line between a high-fashion accessory and an architectural sculpture. Originally inspired by a cologne bottle as soon as I saw it immediately knew I had to design this!
ArtDecoStyle

12/04/2026

Today (and probably the next week!) will be spent handsewing precious stones on to one of the pieces in our upcoming collection.

26/03/2026

Very excited to start sharing my collection, so far many hours of blood, sweat and tears have gone into executing my vision. Stay tuned 🤩💗