SASSH

SASSH First bras without the drama. Bras for tween & teen girls.
📍Brisbane, Aus 🇦🇺

Hi, I’m Sally, the mum and founder behind Sassh 💛Sassh started when I was looking for a first bra for my daughter and re...
28/08/2026

Hi, I’m Sally, the mum and founder behind Sassh 💛

Sassh started when I was looking for a first bra for my daughter and realised how hard it was to find something for girls in that in-between stage when crop tops no longer feel quite right, but adult bras feel like too much.

So I created what I was looking for: comfortable, age-appropriate first bras and sports bras made especially for growing girls.

But somewhere along the way, Sassh has become about more than bras.

It’s about making this little chapter of growing up feel easier, more comfortable and a lot less awkward for girls and their mums.

I made Sassh for my daughter, and I hope it helps yours too 💛

Sally x

25/08/2026

Every colour tells a story. Explore our collection at sassh.com.au

A little proud Sassh moment 💛🩵We were featured in Kiddo Mag talking about something I know so many mums of girls are try...
24/08/2026

A little proud Sassh moment 💛🩵

We were featured in Kiddo Mag talking about
something I know so many mums of girls are trying to navigate -

When your daughter asks for her first bra, what comes next? 👀

Sassh was started because
I couldn’t find an age-appropriate first bras
for my daughter.

So many of the bras I found were too mature for her age.

There was nothing in between for tween girls
who are growing and
need more coverage
that a basic crop tops can’t provide.

But at the same time
they also don’t need cup bras designed for women.

I loved having the opportunity to chat with KIDDO
about first bras,
discovered how parents know when she might be ready,
the difference between
crop tops,
first bras,
and sports bras.

And how we can make this stage feel normal (even a little bit exciting!) rather than awkward.

Because growing up doesn’t need to be rushed
and finding her first bras shouldn’t be a drama!

Thank you Kiddo Mag for giving this conversation a space.

Full article via Kiddo Mag - link in bio

23/08/2026

Sleepover party with besties 🥐🍓🧁🥛

Growing up is more fun together

Inspired by clear blue skies and days spent outdoors , Sky Blue is a fresh, easy-going colour made for everyday adventu...
20/08/2026

Inspired by clear blue skies and days spent outdoors , Sky Blue is a fresh, easy-going colour made for everyday adventures

Comfy is always a good feeling. ☁️First bra made for pre-teen and teen girls.WHAT MUMS SAID 💬
“It gives her the coverage...
17/08/2026

Comfy is always a good feeling. ☁️
First bra made for pre-teen and teen girls.

WHAT MUMS SAID 💬

“It gives her the coverage she needs without feeling too grown-up.”

WHAT MUMS SAID 💬

“It stays comfortably in place, so she’s not constantly adjusting it throughout the day.”

Growing up feels better with our besties 💛🩵The little details that girls love. Sassh bras have you covered - front and b...
17/08/2026

Growing up feels better with our besties 💛🩵

The little details that girls love.

Sassh bras have you covered - front and back 💛

Firs bras can be colourful. Lemon Icing is a little sunshine for your school day.
17/08/2026

Firs bras can be colourful. Lemon Icing is a little sunshine for your school day.

Growing up is more fun together — Sassh
14/08/2026

Growing up is more fun together — Sassh

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Brisbane, QLD

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