ROWIE The Label

ROWIE The Label ROWIE is an independent, women-lead fashion label based in Byron Bay, Australia. www.rowiethelabel.com



[email protected]

Discover our range of womenswear, crafted with a focus on natural fibres, timeless and minimal designs.

13/09/2026

Trinity Zip Jeans, out in Paris.
Wide through the leg. Zipped through the front. Better with wear.

06/09/2026

Looks of Lumiére 💚

04/09/2026

From Byron Bay to Bangalow, our boutique team share their favourite looks from Lumière.

Brodie wears the Atta Jacquard Tang Shirt with the Carla Jacquard Midi Skirt in Ivory Floral, while Lily wears the Pollyanna Floral Crochet Top with the Trist Balloon Pants.

Discover the new collection online and in our Byron Bay and Bangalow boutiques.

Introducing Lumière: The optimism of dressing for the momentLumière explores effortless dressing through premium natural...
03/09/2026

Introducing Lumière: The optimism of dressing for the moment

Lumière explores effortless dressing through premium natural fibres, lightweight layering, and an understated femininity that feels playful, soft, and full of optimism.

Designed with wearability at its core, the collection embraces a slower, more intuitive way of dressing—celebrating simple moments, thoughtful craftsmanship, and the quiet confidence that comes from clothes designed to be lived in.

From everyday dressing to weddings, events and the moments in between, Lumière moves effortlessly wherever the day leads.

Discover the collection: https://www.rowiethelabel.com/collections/lumiere-spring-26

Head to toe Flame Red.Galo Sunflower Lace Tee + Tessa Silk Midi Skirt.
24/08/2026

Head to toe Flame Red.

Galo Sunflower Lace Tee + Tessa Silk Midi Skirt.

Lace with a little check ✔️⁠⁠Lily wears the Allie Lace Peplum Blouse with the Gabe Lounge Short in Oat Check. ⁠⁠
22/08/2026

Lace with a little check ✔️⁠
⁠
Lily wears the Allie Lace Peplum Blouse with the Gabe Lounge Short in Oat Check. ⁠
⁠

Mia Russell makes a case for the Trist Balloon Pant. Three ways, no wrong answers. Maeve Merino Spring Cardigan + Trist ...
17/08/2026

Mia Russell makes a case for the Trist Balloon Pant. Three ways, no wrong answers.



Maeve Merino Spring Cardigan + Trist Balloon Pants

Blake Contrast Knit Tank + Trist Balloon Pants

Colour made for warm afternoons and dinners that stretch long after sunset.⁠⁠Pollyanna Crochet Floral Top + Carlotta Lin...
08/08/2026

Colour made for warm afternoons and dinners that stretch long after sunset.⁠
⁠
Pollyanna Crochet Floral Top + Carlotta Linen Curve Pants. ⁠
⁠

A little boutique mood. New arrivals, favourite layers and pieces waiting to be tried on. Come by and see what’s in stor...
08/08/2026

A little boutique mood. New arrivals, favourite layers and pieces waiting to be tried on. Come by and see what’s in store.⁠
⁠


Atta Jacquard Tang Shirt + Maryanne Barrel Leg Pants

Allie Lace Peplum Blouse + Walter Cuffed Straight Jeans.

Saylor Knit Cardigan + Molly Classic Jeans

Address

1/1 Marvel Street
Byron Bay, NSW
2481

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5:30pm
Sunday 10am - 4pm

Telephone

+61266858258

Website

Alerts

Be the first to know and let us send you an email when ROWIE The Label posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to ROWIE The Label:

Shortcuts

Share

Category