FORME. the label

FORME. the label A page dedicated to all things crochet. I hope my passion inspires you to pick up a hook and start creating. Hi, I'm Rachael. It was the best thing I ever did!
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Mumma to two little boys and wife to my teenage crush Chad. I learned to crochet back in 2017 through YouTube videos and it didn't take long before I was hooked. I started by making crop tops before moving onto festival clothing for my cousins label. In 2023 I decided to focus my energy on writing crochet patterns. I figured it would bring in more money than physically making orders. In 2024 I had

a pattern go viral on instagram and brought in 5x my normal yearly salary. Although I suffer with RA therefore cannot crochet as often as I would like, I dedicate my time teaching others to do what I do. If you've been wanting to start a crochet business then I'm here to tell you, do it! By Rach Forshaw
xoxo

19/03/2026

POV: you can finally see your stitches at night 😭✨

I used to avoid crocheting at night… especially with dark yarn 😅

Now I actually look forward to it ✨
This Lumos knitting light is bright, adjustable, and honestly makes such a difference.

No more squinting. No more mistakes. Just cozy night crocheting 🧶💛

Use code BYRACH to save!
Comment “light” and I’ll send you the link xx

New YouTube tutorial out! 🧣✨My chunky crochet scarf & beanie pattern is now live — exclusively on YouTube 🤍It’s super qu...
18/03/2026

New YouTube tutorial out! 🧣✨
My chunky crochet scarf & beanie pattern is now live — exclusively on YouTube 🤍

It’s super quick to make, perfect for last-minute cosy projects 👀
Comment “cozy” and I’ll send you the link

Some gifts for my boys! 🤎Chad went to Japan for a little holiday so I made him a chunky scarf and beanie using  new Corn...
15/03/2026

Some gifts for my boys! 🤎

Chad went to Japan for a little holiday so I made him a chunky scarf and beanie using new Corneille yarn! Youtube tutorial coming soon!!! 🫶🏼

Then my little ones asked for Jiggly puff and a lizard for their birthdays 🤭 I love that I can make anything I want without needing a pattern!

14/03/2026

Progress is finally happening! 🧶✨

My hubby was away for a couple of weeks so this project had to go on hold… but we are back!

Then released their new cotton range and I couldn’t resist the lavender yarn 💜 I had to use it. I already have an idea for the other yarn though…

Now I need your help 👀

Which design?
1️⃣ First
2️⃣ Second

Flowers:
🌸 Same flowers
🌼 Different flowers

And the big question…
Skirt?
Shorts?
Pants? 😅

Tell me your picks so I can start writing this pattern 🔥

My first ever clothing drop back in 2018 with my cousins label  😍I ended up designing so many pieces after this, and thi...
11/03/2026

My first ever clothing drop back in 2018 with my cousins label 😍

I ended up designing so many pieces after this, and this is just the beginning. I’ll be sharing more over the next few weeks, but I’d love your help deciding which ones I should turn into patterns first!

I’m sure the notes are buried somewhere in my phone 😂

looking stunning as always! 😍

03/03/2026

Have a guess at what they’ll be and win a free pattern🤭

1: A mix of colours. (Hint: I have made one before as a gift and now MUST write the pattern)
2: Lavender yarn. (Hint: It is probably pretty obvious)
3: Coral yarn. (Hint: Already a pattern of mine that I want to record a YouTube for)

First person to get a number correct wins a free pdf pattern from my shop. 3 to win!

This amazing cotton yarn is from who were kind to gift me some of this haul! It’s just been launched and the colours are stunning!!!!

Some clothes I made 5 years ago 🥹Lately I’ve been thinking a lot about where I want to take this brand.As much as I’ve l...
02/03/2026

Some clothes I made 5 years ago 🥹

Lately I’ve been thinking a lot about where I want to take this brand.

As much as I’ve loved designing baby pieces (and I definitely still will), my babies aren’t babies anymore. And neither is this business.

My mug series has reminded me how much fun I have making clothes — especially for women. The creativity, the styling, the feeling of putting something on and thinking “I made this.”

I still have one more baby design coming this year… but after that, I think it’s time to lean into women’s pieces for a while.

It feels exciting. And a little scary. But mostly exciting 🤍

Let me know which outfit is your fave! And if you want to see any more throwbacks! I have plenty 🤭

23/02/2026

I’m almost done!!! 🤭

And I’m not exaggerating when I say this is SO easy to use.

As someone with arthritis, I definitely should have taken more breaks 😅 gripping it for long periods was a little tough on my hands but it’s honestly so lightweight and simple to use.

The fact that I made these in just 2 days… as a beginner?! I’m actually blown away.

Crochet will always have my heart, but excuse me while I add another hobby to my personality 💁🏼‍♀️

You can find this tufting kit linked in my bio xx

Address

Coolum Beach, QLD
4573

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