OMM Label

Oh My Mama
𝑌𝑜𝑢 𝑑𝑒𝑠𝑒𝑟𝑣𝑒 𝑡ℎ𝑒 𝑏(𝑟)𝑒(𝑎)𝑠𝑡
Your d

29/10/2026

The good, the bad, and the inbetween... how is your breastfeeding journey looking mama?
Share it as a GIF below! I'll start... 🤭

25/10/2026

This song hits different when you're a breastfeeding mama 😅

And YES this midi tank dress is breastfeeding friendly! Hello Summer 🌞

🛍️ BFF Rib Dress, available in Mocha and Sky Blue

23/10/2026

🗞️ Breastfeeding in the News is back!

This week, we're talking about breastfeeding stigma, the language we use around motherhood, and what it really means to support breastfeeding mums.

📣 **Laura Henshaw is taking on breastfeeding trolls** with a bold new billboard campaign - because feeding your baby shouldn't be something you need to apologise for.

🏛️ **NSW Parliament's breastfeeding policy is making headlines, too**, after a debate over references to women and mothers prompted the Premier to agree to restore that wording.

Two different stories, but both got us thinking about how breastfeeding mothers are recognised, treated and supported.

At OMM, we believe mums deserve to feed their babies without judgement, whether that's in public, at work or anywhere in between.

And support needs to be more than words. It means creating spaces, policies and everyday attitudes that make breastfeeding a little easier.

🤍 Feeding your baby is normal. Supporting breastfeeding mothers should be, too.

Read both stories and our take on them in this week's blog, link in comments.

Have you spotted a breastfeeding or motherhood story we should feature next week? Send it our way 👀

16/10/2026

🗞️ Breastfeeding in the News is back!

This week, we're celebrating mums doing things their own way.

🤱 Sienna Miller is making conversation around breastfeeding in public, because feeding your baby shouldn't mean worrying about whether someone else approves.

🏃‍♀️ Camille French took out the women's title at the Melbourne Marathon while still breastfeeding her 11-month-old daughter. An incredible achievement, and a reminder of the many things mums are balancing behind the scenes.

Two very different stories, but both got us thinking about the same thing:

**Motherhood doesn't mean putting yourself on hold.**

You can feed your baby and still have goals of your own. You can love being a mum and still want time for yourself. And you can breastfeed in public however you're most comfortable.

There's no one right way to do motherhood, and we're here for all the different versions of it. 🤍

We've unpacked both stories over on the OMM blog, with a little more of our perspective.

🗞️ Read this week's Breastfeeding in the News → https://ommlabel.com.au/blogs/news/breastfeeding-in-the-news-public-feeding-postpartum-fitness-breaking-expectations

Have you spotted a story we should feature next week? Send it our way!

09/10/2026

🗞️ Breastfeeding in the News is back.

This week we're talking about two stories that on the surface, couldn't be more different, but both come back to one thing... supporting mums.

🤱 Regional postpartum care: An ABC News story has highlighted the gaps some women in regional South Australia face when trying to access perinatal and postpartum services, including lactation support.

✈️ A mum taking time for herself: A Sydney mum's decision to take a two-week solo holiday after 15 months of pregnancy and breastfeeding sparked a huge conversation about mum guilt, self-care and whether mums are allowed to put themselves first sometimes.

And that's something we wanted to talk about this week.

Because supporting breastfeeding mums isn't just about breastfeeding. It's about access to help when you need it.

It's about having someone in your corner when feeding isn't going according to plan.

And it's about remembering that the woman behind the mum still needs looking after too.

Mums are people too.

We've unpacked both stories, and added a little OMM perspective, over on the blog.

Read this week's Breastfeeding in the News: https://ommlabel.com.au/blogs/news/breastfeeding-in-the-news-postpartum-support-mum-guilt-finding-time-for-yourself

And if you've spotted a breastfeeding, postpartum or motherhood story we should feature, send it our way.

05/10/2026

Plot twist: breastfeeding in public wasn’t the scary part.

Keeping a tiny human clean for more than 5 minutes? Apparently that’s where the real challenge lies. 😂💩

Just a casual day on the OMM set… playing, laughing, getting some cute shots… and then suddenly: P**P. EVERYWHERE.

No spare clothes. No warning. Just motherhood doing what motherhood does best.

At least the breastfeeding-friendly T-shirt was doing its job. The rest of us? We were absolutely losing it. 🤣

Mums, what’s the most unexpected “emergency” you’ve had to deal with while out and about? 👇

01/10/2026

🗞️ **Introducing: Breastfeeding in the News**

Because the breastfeeding conversation is bigger than clothing.

Every Friday, we'll be rounding up some of the breastfeeding stories making headlines, from real mum experiences and new research to healthcare, advocacy, breastfeeding rights and positive developments supporting families.

This week, we're talking about a mum's experience of feeling like she was being filmed while breastfeeding in public, and an exciting expansion of donated human milk access for premature and medically vulnerable babies across NSW.

Two very different stories, but both part of the bigger conversation around breastfeeding and the experiences of the families navigating it.

We'll share a little of what happened, add our OMM perspective, and always point you towards the original reporting so you can read the full story for yourself.

** Head to the OMM blog to read this week's full roundup → lhttps://ommlabel.com.au/blogs/news/breastfeeding-in-the-news-stories-were-talking-about-this-week

And if you come across a breastfeeding story you think we should feature, send it our way. 🫶

30/09/2026

October is Breast Cancer Awareness Month. Here's how you can help.

This month we're shining a light on one of the charities our OMM Label community can support through our partnership with i=change: the National Breast Cancer Foundation.

Every day in Australia, 56 people are diagnosed with breast cancer and 9 people die from it. NBCF funds research focused on preventing, detecting, stopping and treating breast cancer, with a vision of Zero Deaths from breast cancer.*

Through i=change, $1 from every OMM Label sale is donated to the charity chosen by our customer, with NBCF being one of the three charities you can select.
We are increasing this to $3 from every sale when NBCF is selected at the checkout, for the month of October.

This month, we're thinking about the mums, daughters, sisters, partners and friends behind the statistics, and about the families whose lives have been changed by breast cancer.

Because every little contribution to research is a step towards a different future.

If you shop with us this October, you can choose National Breast Cancer Foundation at checkout and help us support their work towards Zero Deaths from breast cancer.

* Source: nbcf.org.au

Find out more about our partnership with I=Change below:
https://ommlabel.com.au/pages/giving-back

Address

Cranbourne, VIC

Website

https://ommlabel.com.au/

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