OMM Label

OMM Label Oh My Mama
π‘Œπ‘œπ‘’ π‘‘π‘’π‘ π‘’π‘Ÿπ‘£π‘’ π‘‘β„Žπ‘’ 𝑏(π‘Ÿ)𝑒(π‘Ž)𝑠𝑑
Your d

29/04/2026

Making mum-life easier with handy breastfeeding access? Hallelujah πŸ™Œ

Soft organic cotton for comfort for you and bub, while also staying warm and cosy, and supporting sustainable slow fashion? Hallelujah 🫢

One happy bub... Hallelujah πŸ₯°

Feat. our Bon Appetitty Waffle Lounge Set

Tag your breastfeeding bestie🀱🀱Two tshirt styles for two different mamas, united in the trenches of postpartum motherhoo...
20/04/2026

Tag your breastfeeding bestie🀱🀱
Two tshirt styles for two different mamas, united in the trenches of postpartum motherhood.
Make your day out a little easier with side zips in our 100% organic cotton tees, soft on yours and your baby's skin, and sustainable for the planet 🫢

Today we celebrate all women. From the mothers and their mothers before them, the business owners working in the cracks ...
07/03/2026

Today we celebrate all women.
From the mothers and their mothers before them, the business owners working in the cracks of time, the best friends that show up even when they aren't asked, the village who are ultimately selfless, and those who do it alone.
You are all absolute rock stars, and don't you forget it!

To celebrate International Women's Day, we're adding a FREE pack of reusable bamboo nursing pads to every order placed f...
06/03/2026

To celebrate International Women's Day, we're adding a FREE pack of reusable bamboo nursing pads to every order placed from 8th - 10th March.
Each pack contains 3 sets and includes a waterproof carry bag and an organic cotton wash bag, all valued at $29.99.
In addition, OMM Label are donating $3 from every sale to women's charities via the i=Change initiative, for the same period.
Shop our range of breastfeeding-friendly fashion below:
https://ommlabel.com.au/

Are you ready to Be the Change this International Women’s Day?In celebration of International Women's Day (8-10 March 20...
05/03/2026

Are you ready to Be the Change this International Women’s Day?

In celebration of International Women's Day (8-10 March 2026), OMM Label are participating in Shop for Change. An impact-focused online three-day shopping event where we will triple our impact by giving back $3 from every sale.

Over three days, our goal is to create change, impact women & girls lives globally - and empower you to Shop for Change

Shop with OMM Label this International Women’s Day, because when you Shop for Change, your choice equals change.

Click below to find out more:
https://ommlabel.com.au/pages/giving-back

We're saying goodbye to our much loved Magic Mama Midi Dress, so if you're looking for a breastfeeding-friendly fit that...
17/02/2026

We're saying goodbye to our much loved Magic Mama Midi Dress, so if you're looking for a breastfeeding-friendly fit that you can enjoy during maternity and beyond, then snap up one of the remaining pieces before they're gone forever!
✨ 100% Organic Cotton gauze - soft on your and your baby's skin
✨ Zips on each side for easy and discreet breastfeeding access
✨ Dress up or down with flattering puff sleeves and midi length with a cheeky split
✨ Sizes XL and XXL remaining - generous fit (model is wearing size XL and is 171.5cm tall)
✨ POCKETS!
https://ommlabel.com.au/collections/mama-1/products/mama-midi-dress

20/01/2026

Postpartum is stressful enough without the extra anxiety of leaving the house as a breastfeeding mama, not knowing what to wear and when bub will want their next feed!
We hope our feeding-friendly fits make this step a little easier, with discreet zip openings and styles to suit your confident self 🫢
100% Organic Cotton and size inclusive 6-22.

The top baby names for 2025 in Victoria have been revealed! Is your bubs name on the list? What's your favourite? πŸ‘Ά 🀱Ref...
01/01/2026

The top baby names for 2025 in Victoria have been revealed! Is your bubs name on the list? What's your favourite? πŸ‘Ά 🀱
Ref:

19/12/2025

See the fit difference between our 2 tshirt styles. Both worn in size 8.

β˜•οΈ Mamaccino: fitted style, shorter and more fitted sleeves, great for tucking into jeans. The ideal day-to-day white tee, but feeding-friendly!

πŸ₯›Milk Bar: oversized fit. Longer, wider neckline. Longer and looser sleeves (with hidden contrast detail if you want to fold them up). great paired with leggings for your mama walk.

Overalls that double as a baby carrier...AND being able to breastfeed in our side-zip feeding-friendly tshirt? Now that'...
13/12/2025

Overalls that double as a baby carrier...AND being able to breastfeed in our side-zip feeding-friendly tshirt? Now that's mama approved!
Loving the .mumsie overall baby carrier range 😍

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Cranbourne, VIC

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