What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 9pm Saturday 9am - 5pm Sunday 10am - 5pm

Hype DC

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Enjoy our unique, gallery inspired store with your next pair of shoes right at your fingertips.

The Australian footwear authority since 1998, we offer a carefully curated collection of sneakers from the best brands in the world, specialising in premium, short run releases alongside timeless classics that never go out of style.

31/10/2026

Reimagined in Harris Tweed.

The Jungle Moc and Moab 2 Slide SE.

Shop Now.

27/10/2026

Sneaker Frenzy Sale | Is Now Live

Enjoy up to 40% off selected styles. Shop now while stocks last.

20/10/2026

Fashion’s best moments happen when opposites meet.

Effortless, elevated and wearable, this spring Sneakerina trend takes center stage at Hype DC.

Elegance reimagined. Shop now in store and online.

18/10/2026

A night with Salomon Australia & New Zealand, good people and the latest from Salomon.

Thanks to everyone who came through.

XT-WHISPER GTX + XT-6 PROTECTIVE Pack.
Shop now at Hype DC.

17/10/2026

The latest from On.

Discover the Cloudmonster 1 WP, Cloud Muse, Cloudtilt and more.

Shop now while stocks last.

15/10/2026

Launch night, through our lens.

The Salomon XT-Whisper GTX Pack and XT-6 Protective Pack, spotted on foot with our Hype DC friends.

Releasing at midnight, 16.10.26. Set your alarms.

13/10/2026

Beyond the everyday.

Taking in Point Addis with Patrick Lipinski and CHLOE GERAERTS in the On Cloudtilt Remix.
Coastal-inspired design engineered for all-day comfort.

Available exclusively at Hype DC.

08/10/2026

Vans × Harris Tweed has landed.

Swipe to have a peek at the drop.

08/10/2026

City rhythm, captured on foot.

Follow Aidan and through the urban grid wearing the latest from ASICS.

Discover all new GEL-KAYANO 12.1 and GEL-DS TRAINER 14 colours exclusive to Hype DC.

07/10/2026

Beyond the everyday.

Follow Patrick Lipinski and CHLOE GERAERTS as they leave the city behind for a road trip along Victoria’s Surf Coast to Point Addis.

Inspired by Australia’s natural landscapes and rugged coastline, the On Cloudtilt Remix is designed for effortless comfort wherever you wander.

Exclusive to Hype DC

Address

Shop 2246 Westfield Geelong, 95 Malop Street
Geelong, VIC
3220

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 9pm
Saturday	9am - 5pm
Sunday	10am - 5pm

Telephone

+61342165032

Website

http://www.hypedc.com/

Alerts

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