Bluey Merino Tasmania

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George Town, TAS
Bluey Merino Tasmania

Merino for Tasmania's Wild Weather

Australian-made
Ethical (non-mulesed)
Single-sourced
Sustainable

Founded in the sheep yards of our family farm in Guyra – NSW. Bluey Merino was born out of a simple question: ‘What happens to our wool when it leaves the farm? Australia has the highest quality premium Merino wool in the world, yet most is exported offshore instead of being made into products locally. When most outdoor brands moved their manufacturing offshore, Bluey Merino continued to make its garments here at home and is proudly Australian-made and owned.

01/09/2026

SOLD OUT!

The Tiers Flanno – Men's Merino & Cotton Shirt sold out within just a few hours of its launch. This micro batch was designed to test interest, and the response has been a big "yes"!

If you missed out, we understand how disappointing that can be. But here’s the good news: due to overwhelming demand, the Flanno will be back!

While it may take a little time to restock, we’re aiming to make it a permanent part of our regular collection—and possibly introduce a women’s version too.

$Ever wonder why some brands can sell you a Merino t-shirt at a fraction of the cost?They often use blended, lower-qualit...$

14/08/2026

Ever wonder why some brands can sell you a Merino t-shirt at a fraction of the cost?

They often use blended, lower-quality Merino wool from global sources and offshore manufacturing to cut costs, frequently relying on poor working conditions and underpaid labour in factories overseas.

This keeps prices low but harms Australia’s textile industry and compromises basic human ethics.

As a consumer, your choices matter.

Buying Australian-made supports local industries, ensures fair wages, and provides high-quality, single-source wool designed to last.

It’s satisfying to wear something knowing its full journey.

👉 Visit our website under the ‘stories’ tab to learn more about The Real Cost of Australian-Made.

18/07/2026

Such a great spot to stay. Perfect accommodation. What a view! ♥️

Can’t wait for the George Tasmania to reopen its cafe in September.

18/06/2026

Up to 50% Off selected items. Limited stock.

23/04/2026

Beyond Ultrafine: 14.8 Micron

Experience our Insanely Soft range—a rare, small-batch release from our family farm’s final clip. Finer than cashmere and physically incapable of itching.

www.blueymerino.com (Insanely Soft Range)

Photography by Melanie Kate Creative

16/04/2026

We absolutely love seeing happy snaps of our amazing community rocking our gear! 🧡 Big thanks to Marsha—after all these years, that cosy little beanie is still a winter/spring favourite, keeping her warm and stylish. ❄️

Address

PO Box 339
George Town, TAS
7253

Website

https://www.blueymerino.com/

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