27/11/2024
After many incredible years, it's time to say goodbye to Terra. It’s been an extraordinary journey, and we are so grateful for the community of kindred spirits who have supported us along the way. To our friends, family, and all those who have been with us from the start—thank you a million times over. Your love, encouragement, and hands-on help have been the backbone of Terra. You've stood by us as we crafted each piece, and your belief in our mission made every moment worthwhile.
Why we’re closing...The very heart of Terra—our commitment to sustainability, ethical practices, and small-batch, handcrafted pieces—has also been the challenge that brings us to this point. The fashion landscape has changed, and not for the better, our choice to remain true to slow fashion has made it impossible to compete with larger brands that can replicate our ethos but not our processes.
We have always strived to create clothing that is timeless, versatile, and enduring. Pieces that reflect a deep connection to the earth and a way of life that values quality over quantity. But the fact of the matter is that continually producing and creating more clothing is not the solution to our ever growing fashion waste epidemic. We deeply understand that the core of fashion sustainability lies in the longevity of your clothing, not continually consuming, even if it is from an ethical or sustainable brand. In fact, the abundance of sustainable and ethical brands producing astronomical amounts of items is counterintuitve to what we set out to achieve. Staying open to trade would mean compromising everything we stand for, and that’s something we’re not willing to do.
So, we are saying farewell to Terra. We are proud of what we have achieved, and we will always treasure the connections we’ve made throughout the journey we’ve shared.
Thank you for being part of this adventure. We may be closing our doors, but the spirit of Terra lives on in every piece we've created and every relationship we've built.
We have a limited amount of stock that we will be putting on sale over the coming weeks so stay tuned for updates to add your final Terra pieces to your wardrobe.
With gratitude,
Kel & Em X