PYRA

PYRA PYRA, is a Technical Apparel brand grounded with the purpose to unite your outdoor experience with functional designs that can withstand the elements.

Fusion Hood Jacket ~ Mid weight insulation, designed for alpine conditions. Dropping next week along with our Winter #1...
05/06/2026

Fusion Hood Jacket ~ Mid weight insulation, designed for alpine conditions. Dropping next week along with our Winter #1 delivery. 🏔

05/06/2026

NORWAY°

Captured amongst the mountains of Norway in collaboration with Off Trail Mag, our latest campaign explores life in the elements.

Featuring new-season technical outerwear, insulated puffers, 3-layer waterproof shells, and performance pants engineered for movement through changing conditions.

Designed for the trail, the alpine, and the journey in between.

Built to withstand the elements.
Built for life out there.

Part 1. Drops next week on Thursday 🏔

Next week ~ Puffer Szn. 🏔 New Season colours and styles dropping Thursday. Sign up to our email list for early access.
04/06/2026

Next week ~ Puffer Szn. 🏔 New Season colours and styles dropping Thursday.
Sign up to our email list for early access.

Why we run..We run for different reasons.To clear our minds.To push our limits.To explore somewhere new.To feel connecte...
04/06/2026

Why we run..
We run for different reasons.

To clear our minds.
To push our limits.
To explore somewhere new.
To feel connected to the outdoors.
To find a little discomfort.
To find a little freedom.

From local trails to mountain summits, running has a way of bringing us back to what matters most — movement, nature, and community.

Today we’re celebrating everyone in our community getting out there and putting one foot in front of the other.

Happy International Running Day.

See ya out there on the trails. 🏔

When all terrain requires technical performance, Parachute Pants are the go-2. Available now
03/06/2026

When all terrain requires technical performance, Parachute Pants are the go-2. Available now

Up next, Polartec Zip Jacket. Our iconic Winter mid-layer back in our new arctic colourway. Technical design for life on...
02/06/2026

Up next, Polartec Zip Jacket. Our iconic Winter mid-layer back in our new arctic colourway. Technical design for life on and off the mountain.

For life out there ~ Exploring Sydney with .wilton wearing Parachute Pants and Nero Shell Jacket 🏔
01/06/2026

For life out there ~ Exploring Sydney with .wilton wearing Parachute Pants and Nero Shell Jacket 🏔

Introducing the Season Wide Leg Pants. Baggy fit. Explore city streets or to travel to mountain peaks. Available now 🌿 ...
28/05/2026

Introducing the Season Wide Leg Pants. Baggy fit. Explore city streets or to travel to mountain peaks. Available now 🌿 Shell Jackets up next, dropping June.

Alpine Research Division 🌾 Cascade Springs, Utah. Shot by
26/05/2026

Alpine Research Division 🌾 Cascade Springs, Utah.
Shot by

The places nobody is talking about yet.Algeria. The Sahara. The world’s longest freight train cutting through Mauritania...
25/05/2026

The places nobody is talking about yet.

Algeria. The Sahara. The world’s longest freight train cutting through Mauritania.

Samir didn’t follow a trail. He made one.

Elements Series No. 001 — link in bio

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Gold Coast, QLD

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