What are the opening hours?

Wednesday 10am - 4:30pm Thursday 10am - 4:30pm Friday 10am - 4:30pm Saturday 10am - 4:30pm Sunday 10am - 4pm

Why Mary

The Australian fashion brand Why Mary, is known for its artistic mixture of modern femininity, creative fabric selection and classic style.

Collections are limited editions focusing on comfort and versatility for a sustainable wardrobe. The label:-

The Australian label, Why Mary was established on the Gold Coast by owner and designer, Janette Laver and is known for its fusion of artistic fabric choice and classic easy wear styles. Signature designs include minimal silhouettes complimenting bold digital prints (often using photography

or art) giving the brand a unique creative edge that appeals to independent women who desire to dress with a difference. Quality and attention to detail are important aspects in the manufacturing process as well as reduction of waste and recycling materials where possible. How it began:-

After completing a fashion design and manufacturing course at Gold Coast TAFE, Janette commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014 Why Mary launched a small collection showcasing unique designs followed by seasonal collections pushing the boundaries against main stream mass produced fashion. The brand continues to grow steadily gaining support from both local and interstate stockists, industry organisations and customers. Mission:-
Why Mary is committed to providing exclusive, well-made resort clothing with artistic style and sustainable innovation for conscientious women who like to make a statement through the way they dress. Brand highlights:-
Brain Cancer Fundraiser Fashion Parade 2015
Ladies Day Magic Millions Race Day Fashion Parade 2015
Sunshine Coast Fashion Festival – October, 2016
Byron Bay International Fashion Festival – April, 2017
Oxford Fashion Studio Runway, MILAN FASHION WEEK - September 2017
Sunshine Coast Fashion Festival - October 2017
Byron Bay Fashion Festival - April 2018
Oxford Fashion Studio Runway, NEW YORK FASHION WEEK - September 2018

Charity Contributions:-
Brain Cancer Research Foundation
White Ribbon Australia
Pink Ribbon Cup Race Day
LIVIN.org

Stockists:

Why Mary Gallery
Level 1 The Kitchens, Robina Town Centre

Treasure Store
The Wharf, Mooloolaba

Design A Space
Manchester Lane, Melbourne

Online:

www.whymaryfashion.com

www.stridestore.com.au

www.localthreads.com.au

www.instagram.com/whymaryfashion

11/05/2026

It’s a joy to look back on photos from past parades. Thank you to all the creatives and organisers who work such long hours to make them happen 🙏✨

08/05/2026

Leaning into chilled sophistication…this set is perfect for weekend getaways or cruisewear. Lightweight packing, minimal creasing, mix and match with your blacks and whites, dress up or down with flats or heels. Who doesn’t love a versatile wardrobe?

06/05/2026

Shine bright ✨
The “Amara” sequinned dress on her way to the UK today for a special occasion 🥂

02/05/2026

Someone’s celebrating something somewhere…Cheers 🥂💖

29/04/2026

Chocolate brown with its rich, dark hue symbolises comfort, stability, dependability, and luxury, evoking feelings of warmth and groundedness. Combined with the lustrous look of satin, it’s described as a “new neutral” for Autumn/Winter 2026.

24/04/2026

Lest We Forget

23/04/2026

Featuring Why Mary branded gold buttons, this raspberry corduroy set is sure to bring you compliment after compliment. Wear it buttoned up or open with a tank top or blouse underneath. Mix and match with other wardrobe pieces for endless style options.

21/04/2026

Project confidence and professionalism. Style up for success in those crucial meetings. Walk into the room like you own it.
The “Coco Crush” double breasted coat dress is still a favourite 🖤

Photo:

20/04/2026

Read on for the many qualities of gorgeous bamboo fabric. Our “Simona” shirt will become a wardrobe favourite you’ll wear time and time again 🌸

Exceptional Softness and Comfort: The fibers are smooth and rounded, resulting in a fabric that is soft against the skin, non-irritating, and hypoallergenic, making it ideal for those with sensitive skin or eczema.

Breathability and Temperature Regulation: Bamboo fabric features microscopic gaps that provide ventilation and regulate body temperature, keeping the wearer cool in the summer and warm in the winter.

Moisture-Wicking Abilities: Bamboo fabric is highly absorbent, able to wick moisture away from the skin up to four times faster than cotton, helping to keep the body dry and comfortable.

Antibacterial and Odor Resistance: Bamboo naturally resists bacteria and odors, keeping the shirt fresh for longer periods between washes.

Sustainability and Eco-Friendliness: Bamboo is a rapidly renewable resource that requires no pesticides, fertilizers, or intensive irrigation to grow. It is also biodegradable.

Durability and Long-Lasting Shape: Bamboo shirts are durable, resistant to pilling, and maintain their shape and color well, often lasting longer than traditional cotton shirts.

Natural UV Protection: Bamboo fabrics offer natural protection against UV rays, often boasting a UPF 50+ rating, which helps block up to 98% of UVA and UVB rays.

Easy Care and Wrinkle Resistance: These shirts are typically low-maintenance, resisting wrinkles and often needing little to no ironing. They are typically machine washable on a gentle cycle.

02/04/2026

She / Her 🖤🤍

Address

Gold Coast, QLD

Opening Hours

Wednesday	10am - 4:30pm
Thursday	10am - 4:30pm
Friday	10am - 4:30pm
Saturday	10am - 4:30pm
Sunday	10am - 4pm

Website

http://whymaryfashion.com/

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