Will & Bear

Will & Bear Australian hat brand for life on the road. B-Corp certified, giving back 20% of profits. Hats from the earth, for the earth.

Explore our best selling cowboy hats, felt hats, wide-brim styles, caps and beanies. We exist to inspire a life lived outdoors, creating deeper connections to the natural world and the environment that surrounds us. Our range has been designed with a simplicity that suits him and her: marrying honest design, uncompromised quality and silhouettes that stand the test of time.

Meet Ethan — photographer, filmmaker, adventurer and one of our OG Bears in the Woods. 🌲🤎What started with an Aussie cab...
10/09/2026

Meet Ethan — photographer, filmmaker, adventurer and one of our OG Bears in the Woods. 🌲🤎

What started with an Aussie cabin tour seven years ago has turned into countless road trips, Summer Camps, cowboy campaigns, product adventures and even Loz & Alex’s wedding.

Somewhere along the way, Ethan became more than someone we worked with — he became part of the Will & Bear family.

Meet our Bear in the Woods and read Ethan’s full story on the Will & Bear Journal — link in bio. 🌲📷

Hats for every cowboy or cowgirl 🤠Photography:Camila TassinoCamila Tassino PhotographyFeaturing:Hannah Darcy — Hannah Da...
10/09/2026

Hats for every cowboy or cowgirl 🤠

Photography:
Camila Tassino
Camila Tassino Photography

Featuring:
Hannah Darcy — Hannah Darcy
David Kennedy — David Kennedy

Creative Direction & Shoot Coordination
Nerissa Reynolds — Nerissa | Interior Design + Creative Studio

Little Buck continues to be your favourite, week after week 🤎 And we can see why.Made for little adventurers and their g...
09/09/2026

Little Buck continues to be your favourite, week after week 🤎 And we can see why.

Made for little adventurers and their grown-ups, it’s the perfect excuse to match with your mini me 🤠

Shop Little Buck now and get adventure-ready together.

Sunny Brown 🤎 Your summer essential… a packable brown beach hat made for sun-soaked days, salty adventures and wherever ...
07/09/2026

Sunny Brown 🤎 Your summer essential… a packable brown beach hat made for sun-soaked days, salty adventures and wherever summer takes you.

Tasman is officially here 🎒🤎Years in the making and designed with you, for wherever the road takes you.Pre-sale is LIVE ...
03/09/2026

Tasman is officially here 🎒🤎
Years in the making and designed with you, for wherever the road takes you.
Pre-sale is LIVE now… don’t miss this one 👀

02/09/2026

TASMAN PRE-ORDER STARTS TOMORROW 👀

The wait is almost over. Tasman officially opens for pre-order tomorrow, Thursday September 3rd at 7PM AEST.

We’re predicting this one will move FAST, so if Tasman’s been on your wishlist, set those alarms. ⏰

Built for weekends away, everyday adventures and wherever the road takes you.

Tomorrow. 7PM. Don’t miss it. 🤠

Applications are closing soon ⏳We’re on the hunt for our next Customer Service & Content Superstar 🤠Think you could be t...
01/09/2026

Applications are closing soon ⏳

We’re on the hunt for our next Customer Service & Content Superstar 🤠

Think you could be the perfect fit? We’d love to hear from you!

Send your resume to [email protected] 🪴

-service

Monthly recap 🤠Swipe along to see what we’ve been up to in the month of August and what’s in store for this month 👏🏽 ...
01/09/2026

Monthly recap 🤠

Swipe along to see what we’ve been up to in the month of August and what’s in store for this month 👏🏽

Address

Gold Coast, QLD

Opening Hours

Friday 8am - 2pm
Saturday 8am - 2pm
Sunday 8am - 2pm

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