Allura Ella The Label

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Kalgoorlie, WA
Allura Ella The Label

❁ Love, wear, play.
❁ Exclusive designed clothing.

02/09/2026

Count down is on, boy or girl? 💙💖✨

Our first ever nursery capsule launching this month (date coming soon)

27/08/2026

Apparently I have a type… 🤎🍦🎀

A friend told me our new knitted blanket colours were giving Neapolitan ice cream and now I can’t unsee it haha

Swipe to see where my vision was apparently going… maybe I had some pregnancies cravings when I picked my colours 😅💁🏻‍♀️

Pink, white, Chocolate, Always….

25/08/2026

I don’t think we’ll ever get over seeing your little loves in AE 🥹✨🫶🏼

The sweetest little floral romper + matching bow 🤎
✨ Shop online now ✨

21/08/2026

Have you seen? We are having 30% off our AE Bloom tracksuit sets and rompers 👏🏻👏🏻👏🏻
USE CODE: AE at checkout.

13/08/2026

A little sneak peek of something very close to my heart… 🧸🤎

Our Nursery Capsule is coming mid of September, featuring cot sheets, bassinet sheets, blankets and the sweetest little rompers, all in our dreamy teddy print.

All something completely new for AE… our very first bedding collection! 🥹 A little step into something new that I’ve been so excited to create.

With Bub on the way and us keeping the gender a surprise, I really wanted to create a collection that felt just as beautiful for a little girl as it does for a little boy. Something soft, timeless and made for those very first days at home.

Made for sleepy cuddles, tiny newborn days and the sweetest little nurseries.

More sneak peeks coming very soon…

09/08/2026

Peaceful Sundays in our AE set 🧡

08/08/2026

A little peek at AE Christmas 🎄✨

Our very first Christmas PJs are coming… and we are SO excited!

Made from 95% bamboo fibre + 5% spandex, they’re beautifully soft, breathable and made for those cosy Christmas moments.

Available in:
🎄 Baby rompers
🎄 Two-piece PJ sets for the bigger kiddos

And this is only the beginning… more Christmas sneak peeks coming very soon.

Launching October 🤎

07/08/2026

So much happening behind the scenes at AE.

🎄 AE Christmas
We received our bamboo fabric sample last week and completely fell in love with the softness AND the print! Our Christmas collection is officially in production, ready for an early October launch.

🤎 AE Signature Collection
Our signature tees, rompers + matching doll rompers are also officially in production! Coming early September and we seriously cannot wait to see these pieces come to life.

🧸 The Nursery Capsule
Something VERY special is coming… our Nursery Capsule samples have arrived and oh my goodness 🥹 Pieces we have never, ever done before at AE.

Launching mid September, with sneak peeks coming very soon! The sweetest unisex print, made especially for those mamas waiting for the ultimate surprise… boy or girl 🤭 just like me 🤣

September + October are going to be BIG at AE ✨

31/07/2026

Tell me you’re guilty of this without telling me you’re guilty of this. 😂

I can’t be the only one who opens my phone for one thing and somehow ends up somewhere completely different.

What’s the funniest rabbit hole you’ve fallen into lately?

23/07/2026

If you are after a size 1 or 2 in our ever so loved AE tracksuit sets now is the time!
Only 1 of each size left in stock 🤩🤩🤩

Address

203 Hannan Street
Kalgoorlie, WA
6430

Website

https://wanderluxebabynco.com/

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