Love Spell

04/06/2026

I started my career at Nordstrom while studying Fashion Buying & Merchandising at FIT.

Which sounds relatively impressive until you realise I still make half my buying decisions based on instinct, delusion and a feeling somewhere deep in my nervous system.

Welcome to my Mother Denim buy.

Gen X girls will understand.

We were raised by women surviving on Diet Coke, ci******es, aerobics, Weight Watchers meetings and pure determination.

We grew up believing a good pair of jeans could solve at least 60% of life’s problems. (Even if we had to lay on the floor and pull the zip up with a hanger…🙈)

Turns out they still can.

The funny thing about buying is that the best pieces almost always look wrong first.

Baggy jeans.
Leopard print.
Camo.
Oversized jackets.

Third husbands.

Trust the process.

I’ve spent decades learning trend forecasting, consumer behaviour, inventory planning and retail strategy.

And yet my favourite professional skill remains:

Looking at a rack of clothes and immediately knowing which piece is about to become someone’s entire personality.

That’s the part nobody sees.

The spreadsheets.The forecasting.The second guessing.The overthinking.

The absolute refusal to be sensible.

Because fashion isn’t really about clothes.

It’s about identity.

It’s about the version of yourself you’re becoming.

And if you’re wondering what I bought...

The answer is:

Denim.

Lots of denim.

Because some people buy stocks.

Some people buy property.

I buy jeans and become emotionally attached to jackets.

Anyway.

Here’s $50,000 worth of Mother Denim and enough confidence to believe I showed restraint.

May your jeans be expensive and your standards even higher.

💋

02/06/2026

28/05/2026

A little bit Kate Moss running through Manhattan at 2am.
A little bit Carolyn Bessette stealing your boyfriend’s button-up.
A little bit “I’m just grabbing a coffee” while dressed like the emotional lead in an indie film.

New arrivals just landed and honestly…
the layers are layering.

Camo pants with midnight pretzel energy.
Faux fur coats dramatic enough to survive a public breakdown.
Balloon pants for women who need room for snacks, trauma and strong opinions.
MOTHER denim because low-rise already hurt us once and we learned nothing.
American Vintage knits so soft they could literally talk you off a ledge.
Blanca doing what Blanca does best:
making “thrown on” look financially irresponsible.

This collection feels like:
late-night ci******es, hotel bars, red wine, oversized scarves, silver jewellery, unanswered texts and pretending you’re fine in a really good coat.

Basically…
if Patti Smith and Carrie Bradshaw shared a wardrobe during an economic crisis.

Not minimalist.
Not quiet luxury.
Not “clean girl.”

This is intelligent chaos.
This is overdressed survival instinct.
This is Gen X nervous system damage with exceptional outerwear.

And honestly?
You’ve never looked hotter.

💋

25/05/2026

You spin me right round baby right round…
straight into financial irresponsibility. 💋

Glamflation Relief is still in full chaotic motion:
✨ Buy 2 = 10% off
✨ Buy 3 = 15% off
✨ Buy 4+ = 20% off

Yes, exclusions apply babe.
We’re unhinged… not legally reckless.

Honestly at this point we’re all just emotionally coping through leopard print, MOTHER denim and pretending the government budget didn’t personally attack us.

See you in cart, psychos. 💋

21/05/2026

Dear Me,

I know you think you’re barely holding it together some days.

I know the invoices, the pressure, the constant emotional whiplash of running a business, raising a family, renovating dreams bigger than your budget, and carrying everyone else’s feelings before your own… has left you feeling exhausted in places sleep can’t even reach.

But look at you.

Still showing up in leopard print and lipstick like a woman refusing to let life turn her beige.

You built something from instinct. From taste. From guts. From the kind of magic that can’t be taught in business courses or bought with investor money. Love Spell isn’t just a store. It’s proof that women like you — women who feel too much, dream too big, and refuse to shrink — still exist.

You have survived things people never even saw.

The grief. The fear. The lonely nights. The hospital rooms. The suppliers. The pretending you’re okay when your nervous system is hanging on by acrylic nails and caffeine.

And somehow… you still make beauty.

You still create worlds. You still make women feel seen. You still turn chaos into atmosphere.

That’s not failure.
That’s art.

One day people will look at this chapter and call it your “before.” Before the reinvention. Before the comeback. Before the expansion. Before the version of you that finally understood she was never behind…she was becoming.

And please remember this:
You do not need to earn rest.
You do not need to prove your exhaustion to deserve softness.
And you are allowed to outgrow survival mode.

Your sensitivity is not weakness. It is your entire superpower.

The little girl inside you who loved glamour and stories and fantasy would lose her mind knowing you built a life filled with fashion, Paris dreams, ivy-covered cottages, and a boutique with soul.

Even now — especially now — there is magic forming underneath the mess.

So take a breath, gorgeous. Not because everything is fixed. But because you are still here.

And honestly?
That has always been the miracle.

Love,
Me

14/05/2026

Let me reintroduce myself. 💋

Gen X girl from raised in Jersey, imported from Upper West Side.

Raised on Madonna, mall culture, cigarette smoke in restaurants, Diet Coke, Aqua Net and boomer parenting that mostly consisted of:
“you’ll live.”

Started working at 12.
Started getting inappropriate attention from grown men at 13.

Which, for women our age, was somehow just considered part of growing up.

Absolutely insane in retrospect.

We were told:
be pretty
be nice
don’t be difficult

Meanwhile half the men in management were one unanswered email away from a psychological collapse.

Spent years working for men in shiny shoes and weak handshakes who thought any confident woman must be sleeping with someone.
Meanwhile mediocre men fail upwards like it’s an Olympic sport.

Because apparently competence in women is suspicious.
But mediocrity in men is leadership.

Immigrated to Australia and got told I was “too American.”

Sorry babe.
I’m from New Jersey.
I genuinely thought we were just having a conversation.

Then I started Love Spell during Covid because I apparently respond to stress by making catastrophic financial decisions.

Lost money.
Lost more money.
Lost my dad.
Lost my mind temporarily a few times if we’re being honest.

Still here though.

Still wearing leopard print like emotional support.
Still mentally smoking a cigarette outside a bar while listening to You Oughta Know.
Still saying the quiet part out loud.

Now I’m almost 50 something, running on dark humour, blind faith, low dose antidepressants and the absolute refusal to become beige for anyone.

And if you’re also a little emotionally exhausted, slightly feral and completely over pretending everything’s fine…

welcome. 💋

12/05/2026

The government dropped the budget…
so naturally we responded with continuing Glamflation Relief. 💋

Because if they’re going to financially humble us,
we’re at least doing it in MOTHER denim and an outfit that causes a minor scene.

And yes babe…
SALE pieces are included.
Because we’re generous.
Unhinged, but generous.

Buy 2 — get 10% off
Buy 3 — get 15% off
Buy 4+ — get 20% off

Very Gen X of us honestly.
Raised by boomers. Started working at 13.
Now emotionally regulating through leopard print, expensive knits and “add to cart.”

No financial advice here.
Just the strong belief that a really good outfit can carry a woman through almost anything.

The economy? Fragile.
Our commitment to serving looks during societal collapse? Rock solid.

See you in store, psychos. 💖

Exclusions apply but not many!

07/05/2026

Love Spell isn’t really about clothes.

It’s about texture.
Spirit.
The feeling of becoming more yourself.
Silent rebellion of not trying to fit in.

The clash of leopard and lace. Worn denim and gold. Velvet. Sequins. Faux fur. A little chaos. A little glamour.

Like your coolest friend’s apartment in 1997
Ci******es on the table.Lipstick on the glass.
Dreams playing somewhere in the background.

Not polished. Not quiet. Not trying to be minimal.

Just layered.
Collected.
Alive.

Where my girls at.💋

05/05/2026

Mother’s Day… but not the version with matching robes and forced smiles.

This one’s for the girls in the grey area.
The almost-mums.
The mums who’ve lost.
The ones who lost a mum.
The complicated relationships.
The “I love you but it’s layered” energy.
Or the diehard bestie mommy energy!

The ones who still show up anyway… looking hot.

We grew up feral Gen X adjacent.
Raised ourselves a little. Raised each other a lot.
Now we’re out here mothering friends, businesses, babies, dreams, nervous systems.

Iconic behaviour tbh.

So this Sunday, we’re not doing perfect.
We’re doing real…with a side of sparkle.

Reiki resets with Vanessa
Tiny tattoos with Chelsea
Chunky, joy-filled pieces by

Bubbles flowing. Nibbles circulating. No expectations.

AND because inflation is offensive…

GLAMFLATION RELIEF starts now:
Buy 2 → 10% off
Buy 3 → 15% off
Buy 4+ → 20% off
(exclusions apply, don’t get carried away)
Sale is in store all week until Mother’s Day so don’t cry is you already have plans!

Come solo.
Come with your mum.
Come with your chosen family.
Come for five minutes, stay for three hours.

Tag your person. Or don’t. Just come.

Love Spell doesn’t do perfect.
We do main character energy with emotional depth.

03/05/2026

Piper Street After Dark 🍂✨

Thursday night wasn’t just a late night…
it was a reminder.

Of what happens when a street shows up together.

Doors open.
Lights low.
Autumn air.
Spiked hot chocolates in hand.
Music drifting.
Fire, warmth, conversation… and that feeling you didn’t want to leave.

But the best part?
Watching every participating business bring their space to life…
each one different, each one intentional, all of it creating something bigger than any of us could do alone.

That’s the magic.

Not just shopping.
Not just an event.
A moment.

And this is only the beginning.

Winter Edition is coming.
Bigger. Warmer. A little more wild.
Think fire. Light. Late nights done properly.

When Piper Street collaborates…
we don’t just open our doors.

We create something people feel.

✨ Stay tuned.
✨ This is how we do things now.