Cosy Purpose

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Cosy Purpose, Clothing Store, Launceston.

14/06/2026

Sleepwear with Purpose…. ♥️

01/06/2026

❄️ TASMANIA WINTER BUCKET LIST ❄️

Winter in Tasmania is something special.

The frosty mornings, cosy nights, hot chocolates by the fire and those magical trips to the snow. We created this Winter Bucket List to help you make the most of the season and embrace all the little moments that make winter so memorable.

Our favourites are:
🤎 Making a traditional hot chocolate
🤎 Visiting a local farmers market
🤎 Celebrating Christmas in Winter
🤎 Wearing cosy pyjamas all day
🤎 A trip to Ben Lomond

Tell us in the comments which one you’re most excited about, or what we’ve missed!

✨ Save this post so you can come back to it throughout winter.
✨ Tag a friend you’d love to complete the list with.

23/04/2026

When do you ACTUALLY get into your PJs?

1️⃣ The second I walk in the door, bra off, PJs on immediately
2️⃣ After dinner, the proper wind down time
3️⃣ Right before bed, I hold out as long as possible

Be honest… no judgement 😅👇

22/04/2026

I need your help…

While I’m working behind the scenes on Cosy Purpose, I’m curious…

What does your night routine actually look like?

Do you:
📖 Read?
☕ Have a tea?
📱 Scroll (be honest 😅)
🧴 Skincare?
😴 Straight to sleep?

I’d LOVE to know what helps you wind down, or what you wish you did more of.

Your answers are literally shaping what Cosy Purpose becomes 💫

19/02/2026

If you’re one of the 84 people on our OG list, you should have just got an email from us.

We need you to help with a few more design questions.

16/02/2026

Welcome to Cosy Purpose 🤍

In this very first video, we’re sharing why we started Cosy Purpose, an ethical Australian sleepwear brand built by a mum and her girls.

What began as an idea has grown into something bigger than we imagined. We wanted to create:
• Sleepwear with purpose
• Limited made drops
• No overproduction
• $1 from every set donated to Australian charities supporting families

This video is a little raw, a little real… and yes, it includes our bloopers at the end 😂

Thank you for being here at the beginning. If you’re watching this, you’re officially one of our OGs.

✨ Join the OG list here: www.cosypurpose.com
✨ Follow us on Instagram:

This is just the beginning.
Louise, April & Emily 🤍

14/02/2026

I’ve been quietly working away in the background.

Designing. Refining. Rethinking how clothing can be done differently.

Cosy Purpose was never meant to be just another sleepwear brand.
It began with purpose — giving back, reducing waste, and building something intentional.

Our very first drop will feature one meaningful pattern. Just one.

It may never be released again.

We’ve opened the OG list to 250 founding members only.

38 beautiful humans have already joined.

If you’ve been watching, supporting, voting, encouraging, you are exactly who this is for.

If you haven’t joined yet, now is the time.

This is just the beginning 🤍

Link in bio.

Address

Launceston, TAS
7250

Website

http://cosypurpose.com/

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