Weâre honest enough to admit we know a lot of people still havenât heard of ioMerino. So we figured weâd better introduce ourselves quickly so you know weâre not just some rookie company making Merino garments to pass the time. We wonât bore you with 140 years of history or tell you all about how ioMerino is actually a part of one of Australiaâs most famous wool families - even though that part is
completely true and relevant. But we kind of have to at least mention the whole âsix generations of heritageâ thing because it proves we know exactly what weâre doing when it comes to making amazingly warm and comfortable Merino wool clothes for you to wear. While some brands may be more well known than us, it doesnât mean they know more about wool or making the best quality merino wool garments than we do. The Michell family have been involved in just about every aspect of the wool industry since not long after sheep were invented. Weâre not a business who randomly decided to try and make merino clothing because the hamburger industry was too competitive, or because we couldnât afford to start an airline. We know it, we love it, and weâre really, really good at it. After six generations, itâs in our genes. And if we made jeans, it would probably be in them too. David Michell didnât just start ioMerino on a whim, he started it because he was sick and tired of wearing poor quality Merino gear. Davidâs a pretty easy going guy, but he knew how good Merino wool could be and couldnât believe there was no-one out there making something that made the best of its natural qualities. Whatâs the point of using Merino if you short-cut other parts of the production process, right? So he set about creating Merino gear he wasnât just happy to sell, but happy to wear himself. It took a while, (and by âa whileâ we mean years!), but eventually he and his team came up with the unique MicroMerino fabrics we use today that met his exacting standards for performance and comfort. Fabrics so good, they leave regular Merino fabrics out in the cold.
