More the label

More the label More! More food, more cuddles, more play. Our clothes are for children who love to do more.

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09/06/2025

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Hello 👋🏻,We just spent a beautiful long weekend under the stars — camping, cooking, and exploring the land around us. ✨A...
28/04/2025

Hello 👋🏻,
We just spent a beautiful long weekend under the stars — camping, cooking, and exploring the land around us. ✨

Around the fire, we shared stories of our ancestors, reflecting on their journeys and the impact on their lives in honour of ANZAC Day. 🌿

Moments like these remind us how important it is to pause, connect, and carry these stories forward.

✨ GIVEAWAY TIME ✨We’re celebrating the everyday magic of motherhood — the cuddles, the chaos, and everything in between ...
23/04/2025

✨ GIVEAWAY TIME ✨
We’re celebrating the everyday magic of motherhood — the cuddles, the chaos, and everything in between 💛

We’ve teamed up with some beautiful local brands to gift one lucky winner the ultimate Mother’s Day bundle!

To enter:
Like this post
Follow , &

Tag a mum or mother-figure who deserves to be celebrated (1 tag = 1 entry)
Bonus: Share a fave mum moment in your stories + tag us!

Entries close Sunday 4th May, 8pm AEST
Winner announced Monday 5th via DM.
(AUS only)

💐 Here’s to the magic-makers. We see you.

Happy long weekend chocolate lovers ☀️🍫🐣
18/04/2025

Happy long weekend chocolate lovers ☀️🍫🐣

Mix, match, and make it last ✨Most of our styles are designed to be gender neutral — which means more ways to wear, more...
16/04/2025

Mix, match, and make it last ✨

Most of our styles are designed to be gender neutral — which means more ways to wear, more adventures to be had, and more chances to pass on those most-loved pieces 💛

From big brothers to little sisters, cousins to besties — we’re all about clothes that stick around for the whole crew. Because the more wear, the more memories 💫

Mums who multitask deserve medals... or maybe just a hot coffee that stays warm for more than five minutes ☕From school ...
15/04/2025

Mums who multitask deserve medals... or maybe just a hot coffee that stays warm for more than five minutes ☕

From school runs to snack duty, cuddles to chaos — you do it all (often with one hand tied behind your back). And when your little ones outgrow their outfits, it’s not goodbye... it’s next in line!

Our clothes are made to last, to love, and to be passed down. Because hand-me-downs aren’t just practical — they’re full of memories.

Here’s to you, super-mums — multitasking magic-makers keeping the family (and wardrobes) running strong.

Made for play…
09/04/2025

Made for play…

It’s still a work in progress but I wanted to share what we have achieved so far in our journey to turn our garage into ...
07/04/2025

It’s still a work in progress but I wanted to share what we have achieved so far in our journey to turn our garage into the More The Label headquarters! It started with removing the roller door and building a frame for the new doors and windows 🔨

Never too cold for a day exploring at the beach 🐚🐚🐚
06/04/2025

Never too cold for a day exploring at the beach 🐚🐚🐚

Mix and match and get more wear out of your little ones clothes...The majority of our styles are designed to be gender n...
05/04/2025

Mix and match and get more wear out of your little ones clothes...
The majority of our styles are designed to be gender neutral,
making it easier for parents to pass on their most loved pieces
between siblings, cousins and friends.

Yummy, how good is the autumn sunshine! One of my favourite things about starting More The Label has been the amazing pe...
04/04/2025

Yummy, how good is the autumn sunshine!

One of my favourite things about starting More The Label has been the amazing people I've met who have become friends and small business buddies to bounce ideas off.
Juliet from is one of those amazing people, not only do we talk all things small business, she is also a repeat customer 💗💗💗

We heard you!When we first launched, we loved our logo... but some of you felt there were too many logos on our designs....
04/04/2025

We heard you!
When we first launched, we loved our logo... but some of you felt there were too many logos on our designs.
So, we took a step back and really listened.

We wanted to create something more subtle, timeless, and meaningful.
So we swapped the logo for this, our hand-stitched stone detail, inspired by nature and our love of thoughtful craftsmanship.
The result? A beautiful, unique detail that tells a story, without saying a word.
Thank you for shaping More The Label with us. We’re always listening!
Do you love the change? Let us know in the comments! 💬👇

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Melbourne, VIC

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