JOVIE The Label

JOVIE The Label Womens Luxe casual clothing. Designed in Mornington. Sizes 8-22

17/03/2026

Your new everyday uniform 🤍
Meet the Monaco Shirt — the one you’ll reach for on repeat.
Wear it buttoned or undone for an effortless, relaxed feel.
Paired with our ultra-flattering Black Beau leggings.

14/03/2026

Once you try them on, you’ll understand why.

Our Sorrento Pants are the pants women reach for again and again — flattering, comfortable and easy to style with everything.

That’s why most customers don’t stop at one.

✨ Sizes 8–24
✨ Easy elastic waist
✨ The pants you’ll live in

Who agrees?!

The pants that work with everything.Style them with a tee, layer with denim, and you’re ready for the day.Comfortable en...
10/03/2026

The pants that work with everything.
Style them with a tee, layer with denim, and you’re ready for the day.
Comfortable enough for weekends.
Polished enough for work or a lunch out.
Meet the Elodie Pant.

Effortless. Elevated. On repeat. 🤍Our Sorrento Pants are the pair you’ll reach for every single day — soft, flattering, ...
24/02/2026

Effortless. Elevated. On repeat. 🤍

Our Sorrento Pants are the pair you’ll reach for every single day — soft, flattering, and made to move with you. Dress them up, keep them casual, add a knit or a tee… they just work.

Comfort never looked this polished.

The AVA Tank is your perfect travel companion.
12/02/2026

The AVA Tank is your perfect travel companion.

Pants you can live in!
10/02/2026

Pants you can live in!

08/02/2026

Thanks it’s Jovie!

Clothing that doesn’t just come on holiday with you —it makes you feel like you’re already there ☀️Easy, effortless, and...
08/02/2026

Clothing that doesn’t just come on holiday with you —
it makes you feel like you’re already there ☀️
Easy, effortless, and made to be worn on repeat.

06/02/2026

Your next favourite sweater — sorted.
Meet the Zanni Sweater in Navy.
Easy, flattering and made to wear on repeat — this is the one you’ll keep reaching for, season after season.
Throw it on. Feel good. Go. ✨
coastalstyle agelessstyle mumstyle wearonrepeat australianfashionbrand midlifewomen styleover40 casualcool wardrobefavourites

16/01/2026

Our Horizon Tee has been a Summer favourite ✨
A refined essential, finished with subtle blue star detailing. Designed for effortless wear, it pairs seamlessly with denim for a polished yet relaxed look — the kind of piece you’ll reach for again and again.
EffortlessStyle EverydayLuxury PremiumTee ChicBasics
DenimStyle WardrobeStaples ContemporaryFashion
StarDetail MinimalStyle CleanAesthetic TimelessWear
SlowFashion BoutiqueBrand

14/01/2026

Voyage Tee in cobalt—sun out, cap on, denim days. Easy summer, sorted.

Address

Melbourne, VIC
3931

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