BOY'D

BOY'D Dive into BOY’D, an Aussie brand dedicated to crafting top-notch swimwear without breaking the bank.

We’ve got a crush on blue 💙Whether you’re crushing PB’s 💪 or crushing on your gym bro, the Afterglow brief in glacier bl...
18/05/2026

We’ve got a crush on blue 💙

Whether you’re crushing PB’s 💪 or crushing on your gym bro, the Afterglow brief in glacier blue, is definitely going to keep all the attention on you 😏

💪 Pure motivation to hit those squats harder 🍑Tag a gym buddy who needs to level up their workout wardrobe ✨
22/04/2026

💪 Pure motivation to hit those squats harder 🍑
Tag a gym buddy who needs to level up their workout wardrobe ✨

Plot twist: the back view is actually the MAIN character 🍑✨Let’s be real, we spend just as much time perfecting our exit...
18/04/2026

Plot twist: the back view is actually the MAIN character 🍑✨

Let’s be real, we spend just as much time perfecting our exit as our entrance, and honestly? We’re here for it.

Whether you’re strutting poolside, hitting the beach, or just feeling yourself in your un**es, your rear deserves to be the star of the show 🌟

Holiday’s in Thailand just got a whole lot steamier 🔥🌴 Whether you’re lounging poolside in Bangkok, island hopping in Ph...
14/04/2026

Holiday’s in Thailand just got a whole lot steamier 🔥🌴 Whether you’re lounging poolside in Bangkok, island hopping in Phuket, or dancing till dawn in gay-friendly Silom, BOY’D has got you covered (barely 😉).

Who else is adding ‘hot boy summer in Bali’ to their vision board? Drop a 🏝️ if you’re already planning your winter esca...
10/04/2026

Who else is adding ‘hot boy summer in Bali’ to their vision board? Drop a 🏝️ if you’re already planning your winter escape!

Summer may be officially over, but honey, we’re still serving BEACH ENERGY all year round! 🏖️✨
06/04/2026

Summer may be officially over, but honey, we’re still serving BEACH ENERGY all year round! 🏖️✨

Throwback to Midsummer at Carlton Baths 🏳️‍🌈 The vibes were IMMACULATE, and our BOY’D boys were serving 💅Surrounded by b...
31/03/2026

Throwback to Midsummer at Carlton Baths 🏳️‍🌈 The vibes were IMMACULATE, and our BOY’D boys were serving 💅

Surrounded by beautiful humans, good music, and that perfect golden hour lighting 📸 Already planning our looks for next year because honestly? We can’t wait to do it all again!

Feeling the heat🔥☀️Summer hits different when you’re wearing BOY’D - we LOVE these shots from
27/01/2026

Feeling the heat🔥

☀️Summer hits different when you’re wearing BOY’D - we LOVE these shots from

Back day.Leg day.Look back day 👀We don’t make the rules.We just design the underwear 🍑💪
12/12/2025

Back day.
Leg day.
Look back day 👀

We don’t make the rules.
We just design the underwear 🍑💪

When the waistband pops out… and suddenly the room feels hotter 🔥The Afterglow Brief brings that soft-touch modal fabric...
08/12/2025

When the waistband pops out… and suddenly the room feels hotter 🔥

The Afterglow Brief brings that soft-touch modal fabric, that sculpted lift, and that “oh, hey” moment when it rides just right.

Comfort made sexy.
Confidence made visible.

🍑 BOY’D — made to be caught in the moment.

27/11/2025

🎁Bundle and save🎁
Three’s a party. And this party comes with 40% off. Mix, match, and save big on our boldest styles.

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Melbourne, VIC

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