Design by JUDE

Design by JUDE www.designbyjude.com

Enquiries: [email protected] Concept Store and Studio at 252 Johnston Street in Fitzroy. www.designbyjude.com

Specialising in clothing and accessories which are designed and made in Melbourne, we create original and unique pieces in unconventional shapes and quirky proportions. JUDE caters to fashion forward individuals of all ages, shapes and sizes. We aim to give our lady ease, comfort and versatility through her wardrobe, while also making a strong style statement. Our garments are made by our talented

Melbourne based makers in limited editions. Our accessories are crafted individually by us in our studio as one of a kind pieces.

WEEKEND OUTFIT/The change of seasons brings together soft, tactile layers that speak to each other in a sculptural way. ...
29/08/2026

WEEKEND OUTFIT/
The change of seasons brings together soft, tactile layers that speak to each other in a sculptural way. In this outfit, we pair pieces from AW26 Rococo Rogue with SL26 Dual Nature, to show you new ways to layer up your Jude wardrobe.
OUTER / Akiya Jacket
TOP / Maren Shirt
BOTTOM / Chrysalis Skirt with Zephyn Pants

Styled by Mitchell Grün

27/08/2026

WARRIOR OF YOUR HEART /⁠⁠
In this scene from our Rococo Rogue AW26 Campaign, two characters discover the meaning of their journey - to be true to their innermost character and to⁠
fiercely protect what is true to their heart. They stand proud in their enlightened state.⁠

We love to create clothing that speaks to the wearer about their journey, memories of where they have been and inspiration for where they are going next.⁠

Discover the cherished piece to travel with you, from our latest collection.⁠

Campaign Video /⁠ bonn | melbourne photographer
Design + Art Direction /⁠ JUDE
Talent /⁠ Stella Alex Stone
Styling /⁠ Victoria Haslam
Assistant Styling /⁠ Mitchell Grün
Hmua /⁠ TK BEAUTY 🦋- NAARM MAKEUP ARTIST & CREATIVE

25/08/2026

FITZROY STREET STYLE/
ART OF LAYERING

Win 郑 雯 brings their eclectic street style to trans-seasonal layering in this reel which is all about bringing together unexpected textures and shapes with a flash of colour.

I was inspired by Win's maximalist personal style and loved the red plaid they had in their own outfit. Adding the Masaro Jacket in cardinal to the look really lifted our Melbourne monochrome palette.

Discover all these pieces as part of our Rococo Rogue AW26 Collection.

HOME /A little post today that's not our usual fashion programming ☺️ This year, one of my dreams came true when I purch...
21/08/2026

HOME /
A little post today that's not our usual fashion programming ☺️

This year, one of my dreams came true when I purchased my own home! The experience is still slightly surreal, moving into the space, filling it with things I love, and making it my little sanctuary, it all feels like a bit of a dream.

This year had actually begun with an unexpected heartbreak, one of life's turns, followed by a slew of back to back events and projects. The year of the fire horse had certainly tested my emotional and mental strength! Trying my best to come out of a difficult period with patience and grace, I found this little place by the lake. When I walked in, it immediately felt like somewhere I could call home.

While packing my things, I stumbled upon a note I wrote to myself years ago. I was a bright eyed and slightly naive twenty something, fresh out of fashion school. The note listed 3 life goals - 1 : To make a living doing what I love. 2 : to buy a place where I can call home. 3 : to find true love. 😆 I'm glad two of the three dreams have come true, perhaps they had to happen in order.. haha!

So here I am, in my little nook. These days, I have felt a sense of contentment. So many experiences, challenges, and so much hard work, I look back, appreciating every moment and every lesson that has led me to this place.

❤️❤️❤️

20/08/2026

ZERO WASTE ARTISANS LAUNCH TODAY /
In this little chat, Dearne and I delve into our cultural heritage and childhood experiences, and how this shaped our design aesthetic.

In creating our interpretation of the 3 piece suit for Ballarat Craft and Design Week, we looked towards the culture clash of East and West.

Join us this evening as we show you snippets from our exhibition work, along with a curated collection of new zero waste pieces inspired by our exhibition.

See you all soon!
Xox JUDE + DEARNE

Photography by Guillermo Guzzoni

19/08/2026

ZERO WASTE LAUNCH TOMORROW /
In this little snippet from our chat, Dearne Dearne Mills and I discuss the concept of clothing as armour. A layer of comfort and protection we put on, which helps to define our identify or even get through a difficult time in our lives.

Join us tomorrow evening as we reveal hidden gems from our collaborative collection!



Image : $am captured by Guillermo Guzzoni

18/08/2026

2 DAYS TO GO //
ZERO WASTE ARTISANS COLLECTION LAUNCH/
We will launch our zero waste collection, along with fellow designer and accessories artisan Dearne Mills this Thursday evening!
We simply can't wait to welcome you into our space again, to show you what we have created.
This Collab launch is inspired by the project we did for Ballarat Craft and Design Week, as part of the Bound exhibition. We enjoyed working with each other so much, that the Collab turned into a popup store, and now a special night in our store where we will showcase some special Collab pieces along with a taste of the showpiece we created for our exhibition!
Here is a little chat between Dearne and I, about how we met all those years ago and how to started working together. Honestly, it doesn't feel like work when you are having so much fun!
If you would like to attend our event, RSVPs are still open, so let know via DM or to [email protected]

Xox JUDE & DEARNE

DEB IN JUDE THREADS /We had a lovely visit from Deborah Gates and Michelle Webster the other day, who paid us a visit al...
15/08/2026

DEB IN JUDE THREADS /
We had a lovely visit from Deborah Gates and Michelle Webster the other day, who paid us a visit all the way from Bendigo!

We absolutely love their style and how they inspire women to dress confidently and really feel like themselves in what they wear!

Here is Deb in our Shuri Dress and Cielo Top, paired together effortlessly in her own special way.

Thank you for visiting us and bringing joy to our store!

Xox JUDE.

BREAK WITH FORMALITY /In this poignant scene from our ROCOCO ROGUE AW26 Campaign, two characters find themselves dissati...
13/08/2026

BREAK WITH FORMALITY /
In this poignant scene from our ROCOCO ROGUE AW26 Campaign, two characters find themselves dissatisfied with the rigidity of their world — and make a plan to break out of the box.⁠⁠
At JUDE, we create clothing for those who want to challenge the conventions of dressing, explore their individuality, and discover themselves through what they wear.⁠⁠
We believe getting dressed can be an act of transformation — a way to step outside expectations and give your inner character a voice.⁠⁠
Discover your favourite piece from our AW26 Collection, and let it speak to the character within.⁠

Photography /
Talent /⁠
Styling /⁠
Hmua /⁠
Design + Creative Direction /

Address

252 Johnston Street, Fitzroy
Melbourne, VIC
3065

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 11am - 5pm

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