Dead Tide

Stay Authentic. Stay Bold. Your New Alternative Activewear Is Here. Unfollow Everything. Melb | Australia

25/08/2026

Midnight Set.
worn by Bilbo bagga 💀🖤

16/08/2026

meet Mitch. the artist behind the artwork that became the Reaper set.

a 14 year veteran street shop tattooer specialising in traditional work, so when we said graveyard and reapers, he didn’t need much convincing.

and while the reaper came pretty naturally, the best part of this project was watching Mitch work alongside Haley. encouraging her, challenging her and watching her grow as an artist.

graveyard shift was built from a love of tattooing, made for the gym.

Mitch Pleasance

13/08/2026

we made 102 of these t-shirts.
2 are left.

11/08/2026

meet Haley, the artist behind the Midnight Bra & Shorts.

she’s been tattooing for three years now. traditional, japanese-influenced is where her passion lies.

when we got together to talk about Graveyard Shift everyone landed on the same idea almost immediately. reapers and flames.

this design she made alongside Mitch - her partner, and a tattoo artist himself. “working together is easy… sometimes,” she laughs. “nah, he’s a great mentor, we make a good team.”

see her work • 𝐻𝒶𝓁𝑒𝓎 𝒢𝓇𝑒𝓎 •

01/08/2026

Sunday service looks different around here.

THE REAPER SET

28/07/2026

not made for everyone.

just the ones who grew up in band tees, still listen to breakdowns in the gym, and refuse to wear bright activewear because it never felt like them.

the midnight set.

26/07/2026

meet the artists of Graveyard Shift.
designed head to toe by Mitch & Haley, tattoo artists (and real-life couple) who put their actual art on this collection.

~ Mitch Pleasance • 𝐻𝒶𝓁𝑒𝓎 𝒢𝓇𝑒𝓎 •

wearing the Reaper Set.

shop it before it’s gone.

22/07/2026

built for the dark, cold nights training alone.

[alt activewear, aus small brand, tattoo artist, gym apparel, dead tide]

19/07/2026

Graveyard Shift is our new range - built for the hours most people sleep through. 🪦🌛

designed for training in the cold dark nights. the Reaper Hoodie & Joggers has 350gsm soft inner fleece without being too heavy, paired with our seamless Midnight Bra & Shorts, this is activewear that isn’t trying to be palatable.

Graveyard Shift goes live Sunday 19th July at 6:00pm AEST.

sizes S-XXL

Address

Melbourne, VIC

Website

http://deadtide.com.au/

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