Amali Swim

14/06/2026

wow the “teacher” is wearing a really cool outfit (wouldn’t hire the teacher I don’t think she has a clue btw)

12/06/2026

“You should do polka dots Paris, it’s really in right now” 😵‍💫

11/06/2026

I’ve had a lot of people try invest in amali and my answer is always thank you, but no. why ? My mindsets always been if I have too much too soon then how will I understand how to run my own business ?? If it grows faster than it should there’s a high chance the reason amali was made will be lost. So no, it’s just me working hard, studying to understand business, learning how to communicate what amali actually is and still doing life (adult life is hard!).

although as I sat on my shower floor tired from running numbers on bloody bikini quantities, trying to work out how to export the right Shopify reports to know what sizes are selling better and bla bla bla, I realised that 2 years ago I hadn’t even made more than $5 online!!! Online is something people dream of being able to hit in business, it’s something that you don’t even realise you wish for but then it happens and you realise how many people all around the world you get to know because of it 🥹🥐⭐️ anyways you can always know I’ve written my own captions because AI wouldn’t write like Ned Kelly xx

Mic Drop,
Much love Paris x

10/06/2026

In a world full of people telling women what to wear, I built Amali around one thing: Choice.

Dental floss or not.
Tiny bikini or a little more coverage.
Sit still or spend all day moving.

It’s not one or the other but that availability of choice!

10/06/2026

In a world full of people telling women what to wear, I built Amali around one thing: Choice.

Dental floss or not.
Tiny bikini or a little more coverage.
Sit still or spend all day moving.

Have the choice, not only one.

10/06/2026

the marie: my fav lil tanning bikini I ever made, but let’s get real about the design 👇🏼

🌟 Reversible
🌟 Wear it three ways: halter, bandeau or crossover halter
🌟 Double lined to move with your body through every stage. Small b***s, big b***s and everything in between
🌟 Wider neck straps for extra support, plus adjustable underbust ties because bigger b***s don’t always mean a wider rib cage
🌟 Activity proof. Swim, walk, run and move through life without constantly checking if something’s about to fall out
🌟 Pair it with the Ozoux shorts for the ultimate all round bikini set (very slay)

09/06/2026

07/06/2026

and then… I’d say if you had one of these bikinis it’s equivalent to 10 (I’m not a math person x)

04/06/2026

me and .petrie going ham on this tankini… if you asked me “Paris how did you learn how to design swimwear?” I’d say I still have no idea, but I do know all I need is a female body to design off and I’ll be able to figure out how I need the bikini to fit” 😆🤣 if you’ve ever wondered why you love your amali bikini so much it’s most likely because it’s actually designed for women by a woman ### thank goodness .petrie puts up with me

04/06/2026

new fav T added to the daily wears