Melissa Gouw Designs

Melissa Gouw Designs Bright & fun designs with a purpose
🌻 Custom branding & logos
🌻 Easy to use social templates
🌻 Hand drawn type & illustrations
🌻

Graphic Designer & Typographer based in Perth, Western Australia.

115+ social assets. 4 months of campaign creative. 2 locations. And a whole lot of running 🏃🏽‍♀️ Here’s a little look at...
02/09/2026

115+ social assets.
4 months of campaign creative.
2 locations.
And a whole lot of running 🏃🏽‍♀️

Here’s a little look at some of the work I created for the 2026 Chevron City to Surf for genU.

Working in collaboration with Studio22, I brought their campaign direction to life across statics, carousels, course maps, and billboard for both Perth and Karratha.

The creative evolved throughout the campaign – from joining the movement, to pricing and registration pushes, and finally getting everyone to the start line.

It’s pretty wild seeing four months of work all together like this (and yes, I only realised how much there was when I actually counted it 😂)

Swipe through to see some of be campaign 👉🏽

Campaign Strategy & Creative Direction by Studio22 | Digital Marketing Agency Perth
Visual Design & Creative Ex*****on by Melissa Gouw Designs
Participant Photography by Perth Event Photography

Big thanks to Leigh & the team at Studio22 for having me onboard this campaign. It’s been a fun one to bring to life! 🧡

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Your brand should feel unmistakably like YOU. For Novi Bradbury that meant creating an identity as colourful, welcoming,...
10/08/2026

Your brand should feel unmistakably like YOU.

For Novi Bradbury that meant creating an identity as colourful, welcoming, and full of personality as the woman behind the camera 💖

Swipe through the case file to see how we transformed Novi’s ideas into a brand that genuinely represents who she is - and gives her the confidence and flexibility to carry it across her business.

Does your branding still represent the business, and the person, you’ve grown into?

If it no longer feels like you, let’s create one that does ✨

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Perth brand designer, photographer rebrand, colourful brand identity, inclusive branding, personal brand design, logo design, visual identity, creative direction, Australian graphic designer

B & M 💍I finally sat down to share what might just be might favourite project yet. Designing our wedding stationery wasn...
31/07/2026

B & M 💍

I finally sat down to share what might just be might favourite project yet.

Designing our wedding stationery wasn’t about making pretty invitations or menus. I wanted every piece to feel like it belonged together, while still having its own personality.

Each item had its own colour and purpose. Individually, they stood confidently on their own. Together, they told one story.

I didn’t want a rainbow explosion, but I didn’t want everything to blend into the white décor. Instead, I chose a rich, autumn-inspired palette that felt timeless, warm, and a little unexpected.

Looking back, I realised I approached our wedding exactly the same way I approach every brand I design.

Not every touchpoint has to look identical.
It just has to feel like it belongs.

This became the brand for Ben & Mel.

Timeless enough to look back on in years to come.
Strong enough to carry through every detail of the day.
And just quirky enough to feel unmistakably us.

Safe to say… I was definitely my own most difficult client. ❤️

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Thank you to the following amazing vendors that without them, my designs & visions would not look this good:

Invitations by Print Together
Printed Items for Reception by Optima Press
Flowers by Bark & Blooms Florist
Photographed by Snaps by Novi

And although they are not physically in this post, these are the other amazing vendors I had on the day that I highly recommend services of if you're getting married in WA:

Videographer Conspicuous Films
Dress from English Rose Bridal
Live Musician, Dj & MC by Ezereve
Hair & Makeup by Allure Beauty &Co
Venue Eight Willows Retreat
Catering by Supper Road

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Northbridge, WA

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