Sweet Alice Parkdale

Sweet Alice Parkdale Discover the difference. Personal styling using unique pieces from Australian and International labels not available in major centres.

Shopping at Wil.E is like having a personal fashion stylist
Discover a fun way to shop for "the look" for all occassions

30/08/2026

Have a big event coming up? Need a fabulous wedding guest frock or fun dress to wear to the races? Sweet Alice can help.
We stock a selection of stunning Sacha Drake occasion wear ready for you to fall in love with. SACHA DRAKE

20/08/2026

Beautiful new Spring styles landing every week.
Limited sizes, so come in to secure yours ASAP.

20/08/2026

Beautiful new spring styles landing every week.
Limited sizes, come in store to secure yours ASAP.

05/08/2026

So many stunning new pieces arriving in store.

Visit Sweet Alice to check out our latest drop.

27/07/2026

Sweet Alice needs to make room for all the new season stock arriving in store.

Take an extra 20% off already reduced styles.

Lots of new items have been added.

One week only.

Hurry in to snap up a bargain or three!

14/07/2026

Tag, you’re it! Run down to Sweet Alice and check out the beautiful winter stock we have, tag me back when you arrive 😊

25/06/2026

Time for a new knit? We have 30% off all current season knits and jackets.
One week only.
Limited sizes available.

It’s Sale Time at Sweet Alice! Purchase any 2 items of full priced clothing and receive 30% off. *Excludes already reduc...
04/06/2026

It’s Sale Time at Sweet Alice!

Purchase any 2 items of full priced clothing and receive 30% off.

*Excludes already reduced stock, accessories and Sacha Drake.

19/05/2026

So much new winter stock @ Sweet Alice.

06/05/2026

What are you getting your mum for Mother’s Day?
Sweet Alice is loaded with great gift options.

Address

240 Como Parade West
Parkdale, VIC
3195

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

Telephone

+61408629420

Website

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