Sweet Alice Parkdale

Sweet Alice Parkdale Discover the difference. Personal styling using unique pieces from Australian and International labels not available in major centres.

Shopping at Wil.E is like having a personal fashion stylist
Discover a fun way to shop for "the look" for all occassions

It’s Sale Time at Sweet Alice! Purchase any 2 items of full priced clothing and receive 30% off. *Excludes already reduc...
04/06/2026

It’s Sale Time at Sweet Alice!

Purchase any 2 items of full priced clothing and receive 30% off.

*Excludes already reduced stock, accessories and Sacha Drake.

19/05/2026

So much new winter stock @ Sweet Alice.

06/05/2026

What are you getting your mum for Mother’s Day?
Sweet Alice is loaded with great gift options.

27/04/2026

Always great value! Come in and check out our latest Betty Basics arrivals.

23/04/2026

Don’t forget to start dropping hints ladies!

Sweet Alice is stocked and ready to Make your Mother’s Day extra stylish!


07/04/2026

Almost everything* is 25% off at Sweet Alice, including beautiful new season knitwear, shirts and pants. One week only!

*Excludes bags and accessories.

31/03/2026

More beautiful Autumn arrivals at Sweet Alice now thanks to

30/03/2026

Take two!

🍁

22/03/2026

Loads of beautiful knits have landed @ Sweet Alice. Hurry in to snap up your favourite!

15/03/2026

We have just unpacked a stunning collection of shirts and blouses that are perfect for levelling up your daily rotation.

Address

240 Como Parade West
Parkdale, VIC
3195

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

Telephone

+61408629420

Website

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