Soon Maternity

Soon Maternity Expect in-style with Australia's award winning, designer maternity wear for pregnancy & beyond. Est. in 2005. Shop online or visit our showroom.

At Soon Maternity we pride ourselves on supplying fashionable designer maternity wear for all women around Australia and Worldwide. Our designs allow expectant mothers to carry their personal style throughout their pregnancy and beyond. From cocktail dresses to a basic tee, Soon ensures all of our garments meet a high standard of quality, in order to see you right through your pregnancy and beyond

. We strive to utilise clever cuts and expandable fabrics in all of our maternity styles, making you look great and feel comfortable. Contact Soon at [email protected] or call us on (03) 9826 4686 to enquire about any of our maternity styles or wholesale opportunities. Check us out on Instagram: https://instagram.com/soonmaternity/

Find us on Twitter: https://twitter.com/soonmaternity

10/06/2026

Meet the Isla Soft Rib Feeding Dress 🖤

The perfect feeding staple, crafted from a soft and stretchy cotton rib designed to sit comfortably and flatter your growing bump.

Made to take you from day to night, style it with sneakers for everyday ease or dress it up with heels for your next occasion.

09/06/2026

LAST CHANCE TO ENTER ✨

Entries for our Luxury Babymoon Giveaway close tomorrow, and you don’t want to miss this one!

INCLUDING:
- Voucher (valued at A$500)
- .escapes 7 Night Luxury Resort Package for 2 in Bali (valued over A$3,000)
- Juno Bassinet + Seat Pram (valued at A$1,699.99)
- Voucher (valued at A$500)
- Voucher (valued at A$500)
- Maternity and Everyday Bra & Lingerie (valued at A$400)
- Voucher (valued at A$400)
- .pillow Pillow & Nursing Cover Bundle (valued at A$328)

TO ENTER:
1. Like this post & tag a friend
2. Follow all 8 brands above
3. Click the link in our bio to sign up

Entries close Wednesday June 10th at 11:59pm AEST.

Will you be our lucky mama? 🤍

*Giveaway is open to Australian residents only. Giveaway closes on Wednesday June 10th at 11.59pm AEST. The winner will be drawn on Friday June 12th and contacted directly. This giveaway is in no way sponsored, endorsed or administered by Instagram or Facebook. Prize value is in AUD and is valid for 12 months. Please be mindful of scammer accounts sending false links to claim the prize. We will never ask for your credit card details.

07/06/2026

The Rosie Cardigan is your new winter staple.

Designed for easy layering, it’s a timeless piece you can wear through pregnancy and beyond ❤️

21/05/2026

Soon Multi Balm on the go ✨ The perfect mama essential to keep with you, no matter what the day has in store.

Made with 100% natural and gentle ingredients, our Beauty Balm is deeply soothing, hydrating and nourishing to help calm irritation, redness and sensitivity. Explore online today 🤍

16/05/2026

Our bestselling Heaven Jeans are the perfect foundation for any elevated outfit ✨

Now back in stock, but not for long — shop before they sell out again.

15/05/2026

The jeans we can never keep in stock are finally back ✨

Our bestselling Relaxed Wide Leg and Heaven Straight Jeans have been restocked in your most-loved colours.

Designed to fit through pregnancy and beyond — shop online or in-store before they sell out again.

14/05/2026

A little moment of care for you and your growing belly ✨

Our Soon Beauty Body & Belly Butter is rich, nourishing and designed to deeply hydrate skin through every stage of pregnancy and postpartum.

The kind of self-care ritual you’ll look forward to morning and night.

11/05/2026

MOTHER MUSE MONDAY | Our mama proving that you can be pregnant, but still that girl ☁️✨

Styled in our White Heaven Jeans for the ultimate cool-girl fit. Effortless, elevated and made to grow with you.

Pre-orders are closing soon, don’t forget to place your order to avoid missing out 🤍

08/05/2026

Need new pants?

Soft structure, effortless fits, and comfort that moves with you.

Meet the styles we’ll be living in this season ☁️🖤

06/05/2026

Need new pants? Our W26 collection has you covered 🖤

Soho Straight Pants�
Straight-leg over-belly jeans�
The knit straight pants

The pants of the season. You’ll feel like you, just pregnant.

Explore now.

Address

Prahran, VIC

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 11am - 4pm

Telephone

+61398264686

Website

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