28/03/2023
HBO’s “Succession” returned for its fourth and final season on Sunday, and like clockwork, the conversation around “quiet luxury” has gotten very loud.
Broadly speaking, quiet luxury refers to ways of dressing that subtly telegraph status via materials, cut and low-key signifiers rather than loud design flourishes and obvious logos. Brunello Cucinelli, Loro Piana, Zegna and The Row are among the most frequently cited brands in this category, though even many luxury labels known for their wild prints and logos offer a selection of unadorned cardigans, blazers and handbags at high-end prices.
Quiet luxury has “if you know, you know” appeal, and promises more genuine exclusivity than luxury megabrands: few can afford to stock their closet with basics that cost more than $2,000 each. It’s also more popular than ever: Cucinelli sales soared 29.1 percent in 2022, and on the back of an “extraordinary start” to 2023, the company recently raised its sales forecast for the year, predicting 15 percent growth even as the economic outlook deteriorates.
Read more about how the final season of HBO’s drama isn’t the only reason the discreet style of the rich is a topic of conversation again. https://bit.ly/40jbvFP
