Primero Surf

Primero Surf Tasmanian surf label
Surf apparel and accessories
Organic, Original, Always

13/06/2026

Bethany is live now

07/06/2026

Today is World Ocean Day and here on our doorstep is the wonderful Rubicon Estuary.

We are indeed fortunate to have the golden beaches, shore birds, creatures below the water - our backyard.

Let’s work together to:

🏖️ keep our beaches free of rubbish
🌱 protect our coastal vegetation to prevent erosion.
🎣 do the right thing at sea, comply wit h catch quotas, bring your rubbish home.
🏄 join your local surf club to help keep the community safe on beaches and waterways.

Together, let’s respect the ocean 🌊

30/05/2026

Artisan Alley Makers Market
9-130pm
Come get amongst the good vibes

16/05/2026

🌊❄️🏄 TASMANIA SAID “WINTER”… SURFERS SAID “AND?” 🏄❄️🌊

Because let’s be honest:
Tasmanian surfers don’t pack it in when the temperature drops.
They just add:
✨ thicker wetsuits
✨ stronger coffee
✨ and an alarming resistance to hypothermia 😌

And rolling into Artisan Alley Makers Market with full cold-water-coastal energy is Primero Surf — bringing the kind of Tassie surfwear that says:
“Yeah the water’s freezing… but the waves are pumping.” 🌊🔥

🏄 WHAT’S THE VIBE?
Salt in your hair.
Cold wind in your face.
That weirdly spiritual feeling of standing on a beach in winter questioning your life choices while still absolutely loving it.
Primero Surf gets it.

🎽 Printed tees with proper laid-back Tassie surf energy
🧢 Caps built for beach days, road trips, coffee runs, and pretending you totally meant to get sand in your car
🌊 Designs inspired by the wild, rugged, absolutely beautiful chaos that is surfing in Tasmania.

This isn’t tropical postcard surfing.
This is:
🌊 moody skies
🌊 icy water
🌊 windswept coastlines
🌊 surfers emerging from the ocean looking both heroic and mildly traumatised
And honestly?
That’s the magic of it. 😅

✨ PERFECT FOR:
🏄 Surfers
☕ Coffee-after-surf professionals
🌊 Beach wanderers
🧂 People permanently coated in sea salt
🚐 Anyone whose personality is “Tasmanian coastal lifestyle”
Even if your current relationship with the ocean is mostly:
“watching waves while holding hot chips,”
Primero Surf still has you covered. 😌🍟

⚠️ Possible Side Effects:
• Suddenly checking surf reports
• Saying “the swell looks decent” with zero qualifications
• Developing strong opinions about wetsuits
• Looking significantly cooler at bakeries and servos

📍 Catch the coastal vibes here:
✨ Artisan Alley Makers Market
📌 Latrobe Memorial Hall, Gilbert Street
📅 Sunday, May 31st, 2026
⏰ 9:30am – 1:30pm

Come grab some Tassie surf style…
because winter belongs to surfers too. 🌊❄️🏄

WE’RE TURNING 5 !! To celebrate we’re having a birthday bash at Port Sorell Surf Life Saving Club Saturday April 4, S...
02/02/2026

WE’RE TURNING 5 !!
To celebrate we’re having a birthday bash at Port Sorell Surf Life Saving Club
Saturday April 4, So get ready to come along and join the festivities, we will be playing classic surf films and having some giveaways,
Live music by Moose On Dash
Food van on site, Saya's Thai & Lao Food
We can’t wait to celebrate with you

02/02/2026

2026 Rip Curl West Coast Classic.

Entries are now OPEN. (Numbers will be capped)

Interstate Competitors Welcome

Being held over the Easter long weekend (3rd to 9th April 2026)

This year will now include the following…

Open Men’s & Women’s

O30, O40, O50 & O60 Men’s

(Expressions of interest O40 Women’s)

U18 Boys & Girls also being a 5500 National Junior Rankings event.

U16 Boys & Girls being a 5500 National Junior Rankings event.

U14 Boys & Girls being a 5500 National Junior Rankings event.

Plus U12 Combined.

With over $25000 worth of Cash & Prizes…

A Shout Out must go to those sponsors for helping us out.










Address

Shearwater
Sunshine Coast, QLD
7307

Website

Alerts

Be the first to know and let us send you an email when Primero Surf posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Primero Surf:

Shortcuts

Share