Essentially Bub

Home of the bubbahood® breastfeeding scarf. We offer a growing collection of essentials for mum & bub

09/09/2026

Hi, we're Essentially Bub.

If you're new here, welcome.

And if you've been here for a while, thank you for sticking around.

Essentially Bub didn't begin with a business plan.

It began with one mum trying to solve a problem she was living every single day.

After trying nursing covers that were hot, awkward and uncomfortable, she decided there had to be a better way. So she created one. A calm, breathable space that helped babies feed with fewer distractions while helping mums feel comfortable wherever they were. That idea eventually became the Bubbahood®.

Our mission has never changed.

Tell us below, how did you find Essentially Bub? We'd love to get to know you.

https://essentiallybub.com/

06/09/2026

Feeding doesn’t always happen somewhere quiet, private or perfectly planned.

Sometimes it’s over coffee.
Sometimes it’s between errands.
Sometimes it’s at the park or halfway through a travel day.

The Bubbahood was created to help make those feeds feel calmer, more comfortable and easier to manage, wherever you are.

https://essentiallybub.com/

01/09/2026

Motherhood changes you in ways you never expect.

It's messy, beautiful, exhausting, rewarding, and somehow all of those things at once. If this season feels both magical and overwhelming, you're not alone.

Tag a mum who needs this reminder today.

30/08/2026

When you're choosing a breastfeeding cover, you'll quickly realise they're not all designed the same.

Some attach to your clothing. Some need adjusting throughout a feed. Others cover baby completely, which isn't always comfortable for every little one.

The Bubbahood® was thoughtfully designed with both mum and bub in mind. The structured neckline helps you maintain eye contact and connection while feeding, while the soft, breathable fabric creates a calm, comfortable space without feeling restrictive.

No clips. No straps. No complicated setup.

Just a simple design that's ready whenever you need it.
https://essentiallybub.com/

27/08/2026

Motherhood was never meant to be about doing it all. It's about showing up with love, giving yourself grace, and remembering that your presence will always mean more than perfection.

Which swap speaks to you the most?

22/08/2026

The "just one more errand" feed. The "we made it out the door" feed. The "I really wanted this coffee while it was hot" feed.

Wherever today takes you, it comes too. Breathable bamboo, open hood, no clips to fight with. Just a calm little space, ready in seconds.

https://essentiallybub.com

20/08/2026

Nobody tells you that "finding your feeding position" is a bit of trial and error, and that the one that works can change with the day, your body, and how old your baby is.

So instead of one "right" way, it helps to have a few in your back pocket: something comfy for everyday feeds, something restful for the night ones, and something that takes the pressure off if you've had a caesarean. The slides break down when each hold tends to help most.

Address

Sunshine Coast, QLD

Website

http://www.essentiallybub.com/

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