Phases Men's Fashion

Phases Men's Fashion We offer genuine clothing labels including Hugo Boss, Emporio Armani, Armani Exchange, Cipo & Vaxx, We carry the European Designer Labels.

Phases for Men is one of the few independent mens wear stores left on the Gold Coast. It opened it's doors in November 1987 in the Dolphin Centre, where now the Hilton Hotel is. Hugo Boss, Armani Exchange and G-Star Raw. We focus on resort and causal wear. In saying so we have suits from Studio Italia and New England. Phil Smith owner of Phases for Men goes several times a year to the fashion sho

wings of Hugo Boss and Armani Jeans. There he selects the finest garments for his store. 12 to 15months later the custom made clothes will be delivered and merchandised. That's designer labels, once the garments are sold, that is it, we can't order more. Phases for men is a very popular shopping destination for locals and visitors from interstate and overseas. We have a lot of customers from Sydney, Melbourne, New Zealand that come and see us when holidaying on the Gold Coast. What set Phases for men apart from other stores is the outstanding customer service and product knowledge. We are more then happy to help you to find the correct outfit. Hence if you prefer to browse on your own, that's fine too. Let us know if you need our help! We have a tailor that can do alteration usually in less then 24 hours.

13/06/2026

50% OFF EMPORIO ARMANI BAGS 🚨🔥

This is not a drill. Some of our favourite Emporio Armani bags are now HALF PRICE, and they won’t stay on the shelves for long. 👀

If you’ve been waiting for the right time, this is it. Grab yours before someone else does! 🛍️

New styles, unbeatable deals!Fresh markdowns have landed at Phases! 🛍️ Elevate your wardrobe with the latest sales items...
11/06/2026

New styles, unbeatable deals!

Fresh markdowns have landed at Phases! 🛍️ Elevate your wardrobe with the latest sales items—available now in-store and online. Whether you're strolling through the Gold Coast or browsing from home, these deals won't last long. Don’t miss out—your perfect look is waiting!

Some friendships never go out of style!Phil was delighted to catch up with his old friend Richard, who made the trip fro...
08/06/2026

Some friendships never go out of style!

Phil was delighted to catch up with his old friend Richard, who made the trip from Bendigo to visit us on the Gold Coast. More than 50 years after first meeting as teenagers, they're still sharing stories, laughs, and great memories.

Thanks for stopping by, Richard — it was wonderful to see you! 🙌

Throwback to 1985.Eric — a long-time friend and customer — in the shop, always bringing a smile and good energy.Moments ...
04/06/2026

Throwback to 1985.
Eric — a long-time friend and customer — in the shop, always bringing a smile and good energy.
Moments like this are what make a small business more than just a store. It’s the people, the connections, and the memories built over the years.

A special visitor at Phases today!Phil was thrilled to welcome Australian football legend Paul Salmon to the store and g...
02/06/2026

A special visitor at Phases today!

Phil was thrilled to welcome Australian football legend Paul Salmon to the store and grab a quick photo together.

Thanks for stopping by, Paul — it was a pleasure having you in store! 🙌

30/05/2026

50% OFF Boss & Armani 🔥

This is your sign to stop thinking about it and come in this weekend. Premium brands, massive savings, and styles that won’t stay around for long.

Once they’re gone, they’re gone. Weekend plans = sorted 😎

28/05/2026

Clean, bold, and easy to wear 🔥

These Boss tees keep it simple with a sharp centre detail and signature logo finish. Same style, four different colours — now it’s just about picking your favourite 👀

Find your next look, for even less.Selected styles are now up to 50% off in-store — including premium pieces from Hugo B...
25/05/2026

Find your next look, for even less.

Selected styles are now up to 50% off in-store — including premium pieces from Hugo Boss, perfect for the cooler weather. From sweatshirts and jackets to everyday essentials, there’s plenty to discover across the store.

Come in, have a browse, and find something worth taking home.





Happy Birthday to Phil 🎉The face behind the shop, the man with the stories, and still the best (and only) model we’ve go...
20/05/2026

Happy Birthday to Phil 🎉
The face behind the shop, the man with the stories, and still the best (and only) model we’ve got.
From classic looks to casual favourites, Phil continues to prove that good style never goes out of fashion.

Phil will be finishing up early on the 21st to celebrate with family, so the shop will close at 12pm for the afternoon. If you’re around, feel free to drop by in the morning and wish him a happy birthday — or pop in the next day and say hello 🎂





Address

34 Orchid Avenue
Surfers Paradise, QLD
4217

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+61755703003

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