HER BRAND DNA
Khoshnur Jahan , launched her label “ K J Atelier “ in February 2023 . The prism with which she sees fashion is therefore distinctive; she treats dressmaking as simply a shift in canvas. She orchestrates colour and textures to create layered separates that are vivid yet minimal, with subtle attention to detail & playfulness. Her muse is a gentle non-conformist. She draped woman with
a refined sense of luxury, and one that will not sacrifice her comfort for it. Who is fashion explorer yet sophisticated and responsible to life and is well known by self-powered woman who look at life from the sunny side. As a philosophy her clothing is about relaxed timeless style, a spirited attitude and a relentless need to express one's own individuality. Her background in Fashion design and art coupled with her cultural influences, working in Shanghai and Bangladesh in the largest retails in fashion give her an inimitable perspective of life. Her sensibilities intuitively compliment these references to create an aesthetic that is global but with an inherently Bengali soul. These clothes are made with love in Bangladesh using hand-woven Jamdani , Katan , silks, brocades, cottons and linens in a palette that is rich and soaked in a tradition of colour . A magnificent mixture of fabrics, fancy details & fine embellishments reflects in her curation.
