Sun Rituals

Sun Rituals Conscious towelling for rituals that relax, restore and renew.

This weekend’s to-do list: Rest Replenish Recharge Ideally served with a side of sun.
24/04/2026

This weekend’s to-do list:

Rest
Replenish
Recharge

Ideally served with a side of sun.

One from the archives.. in fact this is from one of our first ever shoots. This towel ‘the Cyclades’ was such a special ...
22/04/2026

One from the archives.. in fact this is from one of our first ever shoots.

This towel ‘the Cyclades’ was such a special one for us. We were transfixed by the lifestyle and pace of those occupying the islands, of how steady and slow it felt. The motif on the towel is inspired by an Ancient Greek motif, which symbolises unity and eternal flow.

Maybe it’s time to revisit this design.

We’re sending off the Aussie Summer with our first ever sale! Pick up anything that you’ve had your eye on with 20% off ...
01/04/2026

We’re sending off the Aussie Summer with our first ever sale!

Pick up anything that you’ve had your eye on with 20% off - for 5 days only! Use code SUMMER20.

Sale ends Sunday.

Still pinching ourselves after yesterday… we have the best friends. PS This isn’t just another shoot… stay tuned!
30/03/2026

Still pinching ourselves after yesterday… we have the best friends.

PS This isn’t just another shoot… stay tuned!

Still pinching ourselves after yesterday.. we’ve got the best friends. PS This isn’t just another shoot. Stay tuned!
30/03/2026

Still pinching ourselves after yesterday.. we’ve got the best friends.

PS This isn’t just another shoot. Stay tuned!

Holiday scenes
08/03/2026

Holiday scenes

The only shirt you need on holiday
05/03/2026

The only shirt you need on holiday

We’re so grateful for every opportunity to travel; and for all of the learning moments along the way.
27/02/2026

We’re so grateful for every opportunity to travel; and for all of the learning moments along the way.

The perfect companion for any day, any weather, any outfit.
18/02/2026

The perfect companion for any day, any weather, any outfit.

A moment in time with Lucy (Model, Creator & Co-Founder of .inc ) discussing the importance of relaxation and restoratio...
15/02/2026

A moment in time with Lucy (Model, Creator & Co-Founder of .inc ) discussing the importance of relaxation and restoration.

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Brookvale
Sydney, NSW
2100

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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