chich. the label

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Sydney, NSW
chich. the label

Cute and comfy pieces for your little ones. Limited drops and one-off pieces. Made in Australia.

05/03/2026

Keke off to his first TV casting gig in his custom made chich. camo print pants 🖤 we’re so proud of him!
Should we bring more of these out?

15/06/2025

When your pants match the occasion 🚒🧯

1 x size 2 ready to go
2 x available for custom make (0-4)
$40 each

DM to order
📍 Pickup from The Shire, Sydney
📦 $10 flat-rate shipping Aus-wide

08/06/2025

We’re suckers for a stripe! 😍
Red, white & made from 100% cotton for comfy everyday wear.

1 x size 2 ready to ship
2 x available for custom make
$40 each

DM to order
📍 Pickup from The Shire, Sydney
📦 $10 flat-rate shipping Aus-wide

21/05/2025

Only ONE left. Get our last choc coco set in a size 2 before it’s gone. Use code: FINAL30 for 30% off. Timeless. Cute. Made to last & love. 🍫🤎

05/05/2025

Following on from yesterday’s post, I just want to say how incredibly grateful I am for all the messages, kindness, and support you’ve shown.

Thanks to those of you who shared your own pregnancy journeys with me. It’s not easy to be vulnerable, and I’m thankful for the trust you’ve given me with those stories.

The website went a little 🥜 last night, and we’re down to just 9 pieces, including one of these cute jackets☝🏽in a size 2 for $21 using code FINAL30.

27/04/2025

This was hard to write, but I’ve been putting it off for a while…

Swipe through for a personal update from me and why I’ll be closing down our online store.

To say thank you, we’re offering 30% off sitewide as we move to limited drops on Instagram. Use code FINAL30 at checkout.

With lots of cozy winter stock available, now is the perfect time to stock up before everything is gone for good.

Thank you for being a part of this journey. 🙏🏽🤎

And a huge thanks to the real MVP, my mum, the ever-talented , my unpaid employee, my husband, and my forever muse CC. x

13/07/2024

Our striped pants have been so popular! There is only ONE left in each colour and there are no plans for a restock. Click ‘made to order’ and we’ll create the size you need within a week. 💕

10/07/2024

chich. order up! track sets in lilac and floss 💕

06/07/2024

WOW. 🫶🏽 Thanks so much to everyone who has purchased so far! We know times are tough financially at the moment so we appreciate it even more. 🙏🏽
There is so much that goes into running a small business, sourcing fabric, designing, sewing, branding, marketing…. stress, tears (and more) 😂 which is definitely not reflected in our prices. There is also a lot of JOY and that’s what keeps us creating for YOU.

You won’t find slow, handmade, aus designed and made pieces like chich. at our prices. There’s still limited sizes left, including ‘made to order’ which means we will create your requested size within a week of your purchase. Get your chich. pieces before they’re gone. 💨

03/07/2024

Wrap your little one in comfort with our brushed fleece set. Featuring an adorable oversized fit, playful panel detailing, and a convenient zip front for easy dressing. Designed with ribbing on the jacket and elasticised waist and ankles on the pants, perfect for keeping up with all their playful adventures.

Our model is wearing size 2, comfortably fitting up to size 3 for extended wear. 100% designed and made in Australia.

Limited pieces available.

01/07/2024

So many messages about these pants!

Made from 100% Australian milled french terry fabric, they are the perfect pop of colour for your babes. These will sell out. Limited drop tonight 8pm.

Address

Sydney, NSW

Website

https://chichthelabel.com.au/

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