07/08/2025
This is a message we never thought we’d have to write - but after 10 years, The Childhood is closing its doors at the end of August.
It’s been an amazing ride, but like many small businesses, we’ve felt the pressure of rising costs, supply challenges and a tough retail market. We’ve poured so much love into this little brand and held on as long as we could.
We’ve absolutely loved bringing fun, stylish, designer threads for your little ones. Whether you have bought one piece or many, shared a kind message or simply followed us - thank you! Your support has meant everything to us!
As we wind things down, we’re offering a further 40% off everything on the site - no code needed, discount applied at checkout.
From the bottom of our hearts- thank you for being part of our journey.
xx Nikita & Jo
The Childhood
Australian online store stocking designer baby and children's clothing with designers such as Mini Rodini, Rock Your Baby, Rylee & Cru, Huxbaby and more!