07/07/2022
Hi Everyone 👋🏼
With many new followers on here I thought it was time to introduce myself and thank you for supporting our brand!
I’m Gemma the founder of . ✨
The idea to build a cruelty-free fashion brand that was beautifully made, accessible and modern, came to me many (and I mean many!) years ago.
Born from my own frustration on shopping trips, endlessly checking tags, and not wanting to compromise my passion for style and certain aesthetics with my ethical values. I love clothes and fashion although equally love animals and truly believe that one does not have to come at the expense & suffering of the other.
Seeing our bags shipped around Australia & the world is an incredible feeling and something we’re really proud of. Although seeing consumers change their views on what they purchase and why is even better!
We’re currently designing our next season and would love your feedback!
Let us know below 👇🏼what Anew bags or accessories you’d love to see?
Please don’t be shy! We love hearing from you and having you share our brand.
Gem x
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