20/03/2021
Here is a beautiful example of why I have lost a bit of enthusiasm for beautifully designed & produced products or at least the world that they are born into. This first picture is from the feed of & is the product originally designed by . From reading the blog, I learned that Max set himself a goal to design 5 truly great, innovative & beautiful products in 5 years & this is the first of them. For Max, there was no option to produce this product other than go through a campaign, which he did and he successfully raised the funds to get the innovative Lumio out there into the marketplace.
Within 24 hours of reading this blogpost, I start getting ads from .venture in my IG feed & if you scroll through the pix you can see what I think must be a copy of Max’s original design, including all the innovative features that allows the light to be reshaped, hung up, combined with other lights for all sorts of glorious lighting possibilities. It looks to me like the Wood Venture version is priced lower than the Lumio version (of course) & has made a few changes to the dimensions and base shape which would render any IP-type design protection less effective.
Yet again, it’s the old story of the designer who invests so much time, intelligence & opportunity cost into their product development, is undercut by someone who has incurred none of those start-up costs & probably makes decisions around price-point & sales volumes rather than quality of the final product.
I’m tired of this story. I’m also tired of the idiots who simplistically say just to keep innovating, let it go & move forward. In my experience, they are not really the most creative people.
I would love to know what people think. Sure enough, the consumer benefits by more affordable products, but I grapple with the fact that this destroys the incentive to keep the best creators actually creating. What do you think? @ Sydney, Australia