Luma AU

Luma AU “Sun-safe kids’ hats with a unique buckle strap - designed by Aussie parents who know the hat battle!”

24/08/2026

Once we saw it, we couldn’t unsee it🫠

You’ve been messaging us about the brim falling down over little eyes, and the more we watched your videos, the more we knew you were right

So we listened, we learned, and we made it better for our new collection

What do you think of the change? 🌼🌞🛝🦋

Childhood feels carefree because someone has already thought ahead ☁️🌼🌈At Luma, we believe the things made for family li...
23/08/2026

Childhood feels carefree because someone has already thought ahead ☁️🌼🌈

At Luma, we believe the things made for family life should make those everyday moments a little simpler.

Because the default parent deserves to experience the moment too🌞🌿🛝🦋

20/08/2026

Before there were endless things to watch, there were endless things to find

Sticks became swords. Rocks became treasure. Leaves became confetti. 🧸🌿☁️

More hat days mean more wonder. More fun. More mess. More play.

What are you doing outdoors this weekend? 🌞🌿🛝🦋

19/08/2026

THEY DID WHAT?😅

Just another week of kids doing... strange things

What’s your little one been up to recently? 🎡🍓🌞

18/08/2026

Hand packing your orders 🌼🍦☁️🍓

Thank you for supporting our small business with every order that comes through!

17/08/2026

It was nice knowing you 🫡

Anyway we that fixed the problem

Shop the hat with a buckle in bio 💦🦀🍋

13/08/2026

There’s a lot we worry about...

But there’s one thing we don’t need to anymore 🛝🍓☁️

11/08/2026

We know that look all too well 🤡

Motherhood doesn’t come with a payslip, but it does come with early starts, late finishes and a job description that nev...
10/08/2026

Motherhood doesn’t come with a payslip, but it does come with early starts, late finishes and a job description that never seems to end

Cooking, cleaning, caring, planning, driving, teaching, comforting and remembering everything for everyone

We calculated what a full-time stay-at-home mum’s 5 am to 9 pm day could earn at Australia’s ✨minimum✨ wage

Approximately $154,000 a year 😳

The number is hypothetical...the workload isn’t

So which part of motherhood do you think is most undervalued? 🌞🫶🏼☁️🌼

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Sydney, NSW

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