Primp The Label

Primp The Label Chic and simply stylish women's clothing for everyday wear. Our range will take you from work, to school pick up, to a Sunday picnic in the park.

Welcome to Primp The Label! We are a Barossa Valley based store and online women’s fashion boutique. Having grown up in the beautiful Barossa Valley and in recent years started our own families, our objectives for Primp's 2017 launch were clear. We simply wanted to share and make available some of the styles we love to wear as busy mums and show that dressing with style doesn’t have to be expensiv

e! We have a strong focus on providing a timeless collection of good quality basics (along with a few special pieces!) in classic colour palettes, all at affordable prices. If you have any questions or if we can assist you in any way, please contact us [email protected]

We hope you love our collection as much as we do!

Stripes. Always. 🤎🖤There’s just something about a classic stripe that makes an outfit feel instantly put together — and ...
24/08/2026

Stripes. Always. 🤎🖤

There’s just something about a classic stripe that makes an outfit feel instantly put together — and our Blake Tee is proof.

Easy, timeless and made for denim days, Blake is the kind of stripe you’ll wear now, next season and every season after that.

The hardest part? Black stripes or mocha stripes? 👀

20/08/2026

The Brie Top + Paris Pants have officially LANDED 🙌

Two of your fave styles, now one seriously good combo. Comfy, flattering and giving I just threw this on while looking completely put together.

Wear them as a set, mix + match, or grab a couple of colours because… options 😂

SHOP NOW 🤎🤍🩵

When two of your faves get together… magic happens ✨Two of your absolute faves are coming together…✨ The Brie Top✨ The P...
18/08/2026

When two of your faves get together… magic happens ✨

Two of your absolute faves are coming together…

✨ The Brie Top
✨ The Paris Pants

And honestly? They were MADE for each other.

Easy, comfy, ridiculously cute and coming soon in the dreamiest colours 🤎🤍🩵

COMING SOON 👀
Who’s already planning their colour? 🙋‍♀️

Your fave is BACK 🖤The Jasper Bomber sold out earlier in the season… so of course we had to bring her back for spring 🙌L...
14/08/2026

Your fave is BACK 🖤

The Jasper Bomber sold out earlier in the season… so of course we had to bring her back for spring 🙌

Lightweight, easy to throw on + the perfect extra layer for those is it warm, is it cold? spring days 😂

Throw her over a tee, add your fave denim + you’re out the door.

If you missed Jasper the first time, don’t sleep on her twice 👀

Online + in store now x

09/08/2026

POV: You finally found the jeans that get you. 🤭🖤

The new Blake Jeans in our Faded Black wash are made for coffee runs, school pick-ups, date nights… and spontaneous dance breaks. 💃

Comfort ✔️
Flattering fit ✔️
You’ll reach for them on repeat ✔️

Shop them in sizes 6-18 🤎

✨ END OF SEASON SALE ✨The sale you’ve been waiting for is here! 🤎Enjoy 40% OFF selected styles online and in-store.It’s ...
02/08/2026

✨ END OF SEASON SALE ✨

The sale you’ve been waiting for is here! 🤎

Enjoy 40% OFF selected styles online and in-store.

It’s the perfect chance to grab those wardrobe favourites you’ve been eyeing or treat yourself to something new. ✨

Be quick though… once it’s gone, it’s gone! 🤍

Address

1/63-67 Murray Street
Tanunda, SA
5352

Opening Hours

Monday 9:30am - 4pm
Tuesday 9:30am - 4pm
Wednesday 9:30am - 4pm
Thursday 9:30am - 4pm
Friday 9:30am - 4pm
Saturday 9:30am - 4pm
Sunday 10am - 2pm

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