Primp The Label

Primp The Label Chic and simply stylish women's clothing for everyday wear. Our range will take you from work, to school pick up, to a Sunday picnic in the park.

Welcome to Primp The Label! We are a Barossa Valley based store and online women’s fashion boutique. Having grown up in the beautiful Barossa Valley and in recent years started our own families, our objectives for Primp's 2017 launch were clear. We simply wanted to share and make available some of the styles we love to wear as busy mums and show that dressing with style doesn’t have to be expensiv

e! We have a strong focus on providing a timeless collection of good quality basics (along with a few special pieces!) in classic colour palettes, all at affordable prices. If you have any questions or if we can assist you in any way, please contact us [email protected]

We hope you love our collection as much as we do!

Meet the only coat you need this season!Our Sawyer Coat is back in a limited release — featuring a timeless longline fit...
11/05/2026

Meet the only coat you need this season!

Our Sawyer Coat is back in a limited release — featuring a timeless longline fit, soft neutral tone and waist tie for effortless layering. Don’t wait on this one. ✨

Nothing says “I love you” like letting Mum choose her own Primp pieces ✨(And if you accidentally forward this to your pa...
07/05/2026

Nothing says “I love you” like letting Mum choose her own Primp pieces ✨
(And if you accidentally forward this to your partner/kids/chief present buyer… we support it.)

Grab a gift card in store or online and have it delivered straight to your inbox ❤️

30/04/2026

Teagan’s not gatekeeping these…
Our Otis Jeans are that perfect fit you’ve been chasing 🤎

High-waisted, flattering in all the right places, and made for everyday wear.
Trust us—you’ll live in them.

Cosy never looked so chic 🤎The Soho Knit is back for another season — your go-to for that effortlessly put-together feel...
26/04/2026

Cosy never looked so chic 🤎

The Soho Knit is back for another season — your go-to for that effortlessly put-together feel without sacrificing comfort. Now in the colour of the season (hello, rich brown), it’s soft, warm, and made for layering, lounging, and everything in between.

Chic, cosy, and already a bestseller… again 👀

Your new winter go-to 🤎The Austin Teddy Jacket = cosy, effortless, and made to throw on with literally everything. From ...
22/04/2026

Your new winter go-to 🤎

The Austin Teddy Jacket = cosy, effortless, and made to throw on with literally everything. From school runs to weekend brunch, she’s the layer you’ll live in.

Available in chocolate + biscuit 🤍
Shop now ✨

Chocolate denim is having a moment… and we’re here for it 🤎Meet the Otis Jeans — high-waisted, wide leg and ridiculously...
20/04/2026

Chocolate denim is having a moment… and we’re here for it 🤎

Meet the Otis Jeans — high-waisted, wide leg and ridiculously comfy (yes, you can actually sit in them all day 🙌).

If you’ve been living in blue or black, consider this your sign to switch it up — chocolate is the neutral right now.

Style them your way: cosy knits, basics, boots, sneakers… they just work.

✨ Trust us, these won’t stay in stock long.

27/11/2025

Let the shopping fun begin! ✨

20% off clothing + shoes all Black Friday weekend.
Sale wraps Monday — don’t miss it.

Address

1/63-67 Murray Street
Tanunda, SA
5352

Opening Hours

Monday 9:30am - 4pm
Tuesday 9:30am - 4pm
Wednesday 9:30am - 4pm
Thursday 9:30am - 4pm
Friday 9:30am - 4pm
Saturday 9:30am - 4pm
Sunday 10am - 2pm

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