28/04/2026
I can’t believe it’s been **ONE YEAR**!! 🥹💛
When you start a business, everyone loves to remind you that most don’t make it past the first year… so honestly, I feel like I can retire happy now 😉
To physically watch this shop grow from an empty shell with no power points, no flooring, and not even walls… into what it is today has been so special. And the fact that nearly **8,000 people** have joined us on Instagram in just one year absolutely blows my mind. I’m so proud of how far we’ve come.
A huge thank you as well to everyone who came along and celebrated with us at our first birthday event. It was such a fun day seeing the kids running around (even in the rain), covered in face paint, spinning the prize wheel, and bringing so much joy and energy into the shop. Moments like that are exactly what I dreamed this little space could be.
On a more personal note, I truly can’t thank you all enough. Every time I’ve hit a bump in the road, personally or professionally, you’ve been there. The messages, the well wishes, the advice, the chats… it has all meant more than you know.
I remember someone close to me once advising not to share the hard parts, because when they owned a business the response was usually things like *“suck it up”* or *“welcome to owning a business.”* But when I’ve opened up here, you mums have shown me nothing but kindness, support, and understanding. Instead, I’ve received messages like *“we see you,”* *“it’s just a shop, put yourself first,”* and *“we appreciate you so much.”* That perspective means everything to me.
My hope is to keep this little dream going and continue bringing the Redlands affordable, beautiful baby clothing for years to come.
Here’s to year two… let’s see where this story goes next 🥂💛