23/07/2024
Belgravia Apparel Bolsters Presence in Western Victoria with Acquisition of SCD Apparel
Belgravia Apparel (BA), a leading provider of sporting apparel solutions, is thrilled to announce the acquisition of SCD Apparel Pty Ltd (SCD). This strategic move strengthens BA's reach by establishing a dedicated local service location for clubs and associations within the Western Region Football and Netball League (WFNL).
Founded in 2013, SCD has earned a loyal customer base by delivering high-quality apparel to sporting clubs and associations across disciplines. The experienced SCD team, led by Stan Sapountzis, will seamlessly integrate into BA. Their Truganina premises will be transformed into a local service hub, catering to clubs and associations in western and northern metropolitan and regional Victoria.
This acquisition brings exciting benefits to both existing customer groups. SCD customers will gain access to the world-renowned New Balance brand. As New Balance's exclusive elite teamwear partner in Australasia, BA offers a comprehensive range of performance apparel featuring cutting-edge fabric technology, catering to AFL, Netball, running, fitness, and outdoor activities.
Belgravia Apparel, a subsidiary of the established Belgravia Group, is deeply committed to the sporting landscape across Australasia. The company holds licenses for various sports, partnering with professional teams, national and state sporting bodies, and community programs.
Brian Waldron, Chief Operating Officer of Belgravia Apparel, expressed his enthusiasm about welcoming the SCD team: "We were determined to find a reputable and dependable partner to expand our presence in Western Victoria. SCD, with its stellar reputation and dedicated customer base, perfectly fit the bill. This acquisition allows us to extend the exceptional service BA customers enjoy to the wider communities in these regions."
The integration process will be smooth, ensuring minimal disruption to ongoing business activities. Importantly, SCD customers will continue to receive the exceptional service they're accustomed to. They can now also leverage BA's resources, including its state-of-the-art, ISO-accredited manufacturing facility β the largest in Australasia.
The Belgravia Apparel team warmly welcomes the SCD team and looks forward to a successful collaboration.