26/05/2026
“Clothes are for real live women . . . They are made to be worn, to be lived in.” - Claire McCardell
Claire McCardell is a central figure in modern American sportswear. When Time magazine featured McCardell on the cover (May 2, 1955), she was described as “the person who understands best how American women want to look.” Her clothing had a casual ease.
McCardell followed many of the basic lines of the postwar New Look, but stripped them of their rigidity and formality. A great many of her designs emphasize the waist—by means of a belt, however, not a girdle—and many have full skirts (yet do not require a petticoat). By employing deceptively simple construction techniques, McCardell pushed the aesthetic limits of mass-production while redefining the look of modern dressing.
was born in 1905. Happy Heavenly Birthday!
[Image: Claire McCardell (1905 - 1958), two-piece dress, red wool jersey, c. 1950, USA, gift of Mr. and Mrs. Adrian McCardell]