Specializing in khaadi, cotton & muslin, her eco-friendly designs have appeared in Vogue & on many Fashion ramps, celebrating women’s diversity & wearable fashion. HUMAIR KHAN is the top most respected designer-wear brand house in today’s Bangladesh. The journey starts in 1989 when our women had little option but to wear sarees from across the border. Humaira Khan as a visionary, developed a brand reflecting the traditions of Bengali heritage, blending craftsmanship with a contemporary vocabulary, and initially, the brand was ANOKHI. Her understanding of designer wear had always evolved around the concept of women empowerment, so Anokhi became so popular that for years after years our ladies of all ages and sizes started to rely on Anokhi for festivity wear as well as for daily casual options. After dictating the industry for 30 years, Humaira Khan decided to come up with the concept of ANIKINI in the year 2019. To create awareness on issues like biodiversity and pollution, Anikini started promoting the pure form of fabric, blended in traditional craftsmanship, and successfully carries on a new classicism. Today this sub-brand is renowned for its distinctive use of natural tones, pure fabrics, and intricate embroideries maintaining a gloriously rich Bengali aesthetic. Since HUMAIRA KHAN had always been committed to patronizing craftspeople, she made a significant impact in creating employment heavily focused on underdeveloped and often neglected communities. Over the years she touched so many corners of enthusiasts that finally had to respond to the rather popular demand of bringing all the exuberant under the name brand of her own. “Humaira Khan herself is an institution” - over the years that is a widely believed realization amongst the people that had an opportunity to work with her. So she never had to wonder where to pick a new talent from rather a workforce always remains enthusiastically awaiting! That is how starting at her garage corner with three people and today in 33 years, her name brand is a company of hundreds of employees if not thousands. ANOKHI:
Pioneering many signature trends in the country maintaining our traditional values and infusing it into a brand new perspective of styling and grooming sense; Anokhi -truly the unique one, has been a leader in setting trends and featuring contemporary arts. Anokhi’s signature style includes the flamboyant use of diverse fabrics with the unique interplay of colors to create classic glamour in each creation ever since its inception. The luxurious formal wear collections are beautifully enlightened with zardozi works and Embroideries with delicate detailing of sequins, stones, stems, and beads works. Anokhi’s signature style exhibits exuberant use of diverse fabrics, and a unique interplay of colors to create timeless glamour in each of its creations. ANIKINI:
Anikini is an experience of comfort blended in with convenience in minimalized regular wear. This sub-brand accommodates outfits made from cotton, linen, or a light mixture of khadi. Anikini supports women’s empowerment by influencing new female fashion enthusiasts to come forward and support social awareness causes. As Humaira Khan says “We should not condone criticizing our women revering their appearances, or abhorring their class differences based on skin tone, cast or other preferences” she engaged Anikini with movements like Go-Green and be Pure. Today after all these years this industry follows the true visionary and by a blessed one inside and out. HUMAIRA KHAN:
HUMAIRA KHAN indulges her diverse yet exclusive clients under her own name brand addressing the demand for something new yet classy. Every piece is timeless couture adored like touchstones by fashion enthusiasts. Keeping in mind the constant endeavor for exclusive collections of prêt wears and luxury outfits to bring on a festive mood HUMAIRA KHAN demonstrates her fabrics ranging from Silk, Satin, and Muslin to Jamdani, Brocade, and Banarasi. To add different flairs of uniqueness embellishments are made with sequence, crystals, beads, sheers, and so on. An endless persuasion to present each piece as a timepiece to elevate a fashion statement symbolizing the confidence and grace of today’s women.
