Rokaiya Ahmed Purna

04/06/2026

𝐑𝐄𝐖𝐎𝐕𝐄𝐍 𝐋𝐄𝐆𝐀𝐂𝐘

Luxury does not always begin with something new.
Sometimes, it begins with what we choose to save.
For this couture creation, RAP reimagined discarded Jamdani remnants, heritage motifs, layers of soft silk , and visible hand-stitching into a contemporary silhouette that bridges tradition and innovation.
What was once considered textile waste has been transformed into a statement of possibility.
Handcrafted by 15 skilled artisans, each motif was carefully reconstructed, each stitch intentionally placed, creating a garment that carries the memory of Bangladesh's weaving heritage while speaking to the future of global fashion.
The floral constellations scattered across the dress are fragments of stories once woven into forgotten textiles. The layered textures, sculptural form, and intricate craftsmanship demonstrate that sustainability and luxury are not opposites—they are powerful partners.
At RAP, we believe Bangladesh deserves recognition not only as a manufacturing destination but as a source of original design, cultural innovation, and responsible luxury.

REWOVEN LEGACY is more than an upcycled garment.
It is a vision for the future.
A future where heritage is preserved, waste is reimagined, artisans are celebrated, and fashion becomes a force for meaningful change.

28/05/2026

RAP Presents
SHADES OF JAMDANI RAP COUTURE

Jamdani has always been a textile of patience.
For centuries, master weavers in Bangladesh have created its delicate motifs thread by thread, carrying forward a language of craftsmanship rooted deeply in heritage and human touch.

For the first time, master Jamdani artisans collaborated to develop an experimental six-shade woven transition within a single bridal lehenga — pushing the boundaries of what traditional Jamdani craftsmanship could become in contemporary wedding couture.
The result is RAP COUTURE
A bridal couture piece where shades dissolve softly into one another like light moving across fabric. The textile shifts in tone with movement, creating depth, softness, and emotion rarely seen in heritage Jamdani weaving.
Yet beneath the glamour lives the quiet story of the artisans.
Behind every woven layer are generations of Bangladeshi weavers whose hands have preserved one of the world’s most extraordinary textile traditions. A craft recognized by UNESCO as part of humanity’s intangible cultural heritage — yet rarely positioned within the global luxury bridal conversation.
This project was never only about creating a wedding outfit.
It was about reimagining cultural possibility.
Rather than treating heritage as nostalgia, RAP approached Jamdani as a living design language — one capable of evolving alongside modern couture silhouettes, contemporary femininity, and global luxury aesthetics.
The lehenga combines tonal woven depth, handcrafted detailing, layered motifs, and fluid couture proportion to create a bridal expression that feels both rooted and future-facing.
Soft yet powerful. Traditional yet experimental.
In many ways, RAP couture reflects a larger vision for Bangladesh itself.
With this experimental bridal couture work, RAP imagines a new era — where Bangladeshi heritage textiles are not only preserved, but elevated into the evolving language of international couture.
A wedding garment woven with memory.
A textile carrying generations of touch.
A bridal silhouette shaped by heritage, emotion, and innovation.
Perhaps the future of bridal couture will not only be embroidered.
Perhaps it will be woven.
RAP

14/05/2026

REWOVEN LEGACY
A Jamdani Renaissance by

𝗪𝗵𝗲𝗿𝗲 𝗰𝗿𝗮𝗳𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗰𝗼𝘂𝘁𝘂𝗿𝗲.

Reclaimed Jamdani motifs, reconstructed in silk, shaped into a refined contemporary silhouette.
A balance of fluid cape and structured form—light, texture, and movement in harmony.

Every motif redefined.

A quiet expression of modern luxury—through design.

24/03/2026

𝗛𝗘𝗥𝗜𝗧𝗔𝗚𝗘 𝗥𝗘𝗜𝗠𝗔𝗚𝗜𝗡𝗘𝗗
By Rokaiya Ahmed Purna

In an era where luxury is being redefined by purpose, 𝗥𝗼𝗸𝗮𝗶𝘆𝗮 𝗔𝗵𝗺𝗲𝗱 𝗣𝘂𝗿𝗻𝗮, introduces a collection that does not merely reference heritage — it reconstructs it.
“𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱” emerges from Bangladesh’s most revered textile traditions, where the delicacy of 𝐉𝐚𝐦𝐝𝐚𝐧𝐢 meets the luminous depth of hand-finished silk. What was once considered excess — the overlooked remnants of intricate Jamdani weaving — is transformed into a new language of couture.

Here, nothing is wasted.
Everything is elevated.

The collection moves with architectural grace: fluid A-line silhouettes, weightless overlays, and restrained ornamentation that speaks in quiet authority rather than excess. The palette remains intentionally pure — ivory and off-white — allowing texture, craftsmanship, and narrative to take center stage.

Purna’s work stands at the intersection of sustainability and high fashion, but resists the label of “ethical alternative.” Instead, it positions itself where it belongs — within the vocabulary of global luxury.

There is precision in every seam.
There is history in every surface.
There is intention in every choice.

With 𝐑𝐀𝐏, 𝐑𝐨𝐤𝐚𝐢𝐲𝐚 𝐀𝐡𝐦𝐞𝐝 𝐏𝐮𝐫𝐧𝐚 is not simply designing garments; she is reframing South Asian textile heritage for an international audience — placing it firmly within the contemporary luxury conversation.

From Dhaka to Global, this collection marks a shift:
where tradition is not archived, but advanced.
𝐑𝐀𝐏
𝐋𝐮𝐱𝐮𝐫𝐲 𝐰𝐢𝐭𝐡 𝐋𝐞𝐠𝐚𝐜𝐲.

20/03/2026

Eid Mubarak from RAP

Where heritage meets modern luxury, we celebrate the artistry of threads, craftsmanship, and timeless elegance. This Eid, may your moments be woven with joy, grace, and refined beauty.

Wishing you and your loved ones a celebration filled with warmth, prosperity, and sophistication.

Eid Mubarak 🌙

— RAP

06/02/2026

✨ Alliance Française de Dhaka presents ✨
Creative Fashion Design: Blending Culture, Identity & Sustainable Innovation
This structured, hands-on workshop introduces participants to contemporary fashion design practices, while exploring how Bangladeshi cultural heritage, textiles, and sustainability can be meaningfully integrated into modern design thinking.
Participants will gain practical experience in:
• Concept development
• Fashion sketching
• Textile understanding
• Sustainable design approaches
The workshop will culminate in the creation and presentation of a complete fashion design, with selected works showcased through an exhibition opportunity.

Alliance Française de Dhaka presents 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑭𝒂𝒔𝒉𝒊𝒐𝒏 𝑫𝒆𝒔𝒊𝒈𝒏: 𝑩𝒍𝒆𝒏𝒅𝒊𝒏𝒈 𝑪𝒖𝒍𝒕𝒖𝒓𝒆, 𝑰𝒅𝒆𝒏𝒕𝒊𝒕𝒚 & 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏

This structured, hands-on workshop is designed to introduce participants to contemporary fashion design practices while exploring how Bangladeshi cultural heritage, textiles, and sustainable principles can be integrated into modern design thinking.

Participants will learn concept development, sketching, textile understanding, and sustainable design approaches, culminating in the creation and presentation of a complete fashion design.

📅 Dates: 18, 19 & 22 February 2026
⏰ Time: 10:00 AM – 2:30 PM
📍 Venue: Alliance Française de Dhaka, Dhanmondi
💰 Fees: 5000

🔹 Limited to 25 participants
🔹 Open to students (14+), young designers, and creative enthusiasts
🔹 No prior experience required

📞 For registration and details: +880 1796 408 088

24/01/2026

𝗖𝗔𝗟𝗟𝗜𝗡𝗚 𝗔𝗟𝗟 𝗙𝗔𝗦𝗛𝗜𝗢𝗡 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥𝗦 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗠𝗜𝗡𝗗𝗦!

We are excited to announce a unique Creative Fashion Design Workshop in collaboration with 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗙𝗿𝗮𝗻ç𝗮𝗶𝘀𝗲 𝗱𝗲 𝗗𝗵𝗮𝗸𝗮.

𝗧𝗵𝗲𝗺𝗲: Blending Culture, Identity & Sustainable Innovation

This workshop is designed for passionate designers who want to explore how fashion can tell cultural stories while embracing sustainability and innovation.

🗓 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗗𝗮𝘁𝗲𝘀: 18, 19 & 22 February 2026
"The workshop runs from 9:30 a.m. to 12:30 p.m."
📍 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 (𝗳𝘂𝗹𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱)

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗼𝘂𝘁𝗰𝗼𝗺𝗲?
Selected participants will get the opportunity to present their work in a Fashion Exhibition following the workshop, a platform to showcase your creativity, cultural voice, and design thinking to a wider audience.

This is an initial open call to understand the interest and participation from the design community.

𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝗲𝗮𝘁𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲!
If you are interested, you must express your interest by 5th February to be considered.

Whether you are an emerging designer, student, or creative professional, this is your chance to be part of a meaningful, internationally connected fashion experience.

Let your designs speak culture. Let your ideas shape the future.

𝗙𝗶𝗹𝗹 𝗢𝘂𝘁 𝘁𝗵𝗲 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗙𝗼𝗿𝗺 𝗛𝗲𝗿𝗲:
https://forms.gle/PeXJLAZXXFetDkc9A

21/05/2025

🇧🇩 𝐑𝐀𝐏 𝐚𝐭 𝐭𝐡𝐞 𝐁𝐚𝐧𝐠𝐥𝐚𝐝𝐞𝐬𝐡 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐒𝐮𝐦𝐦𝐢𝐭 𝟐𝟎𝟐𝟓✨
Honored to Represent Bangladesh’s Creative Spirit on a Global Stage

We are thrilled to announce that our founder, Rokaiya Ahmed Purna, has been invited to participate as a designer and creative industry leader at the Bangladesh Investment Summit 2025, in collaboration with the Bangladesh Investment Development Authority (BIDA) and the Ministry of Cultural Affairs.

This moment marks a significant milestone not only for RAP but for the future of Bangladeshi design, innovation, and cultural storytelling.

A Voice for Sustainable Creativity
At the summit, Rokaiya will present a signature collection under the theme “Heritage in a Modern Eye”—a celebration of sustainability, tradition, and technology. Each piece is crafted to reflect the timeless beauty of Bangladesh’s six seasons and rich artisan legacy, from handcrafted Nakshi Katha to the symbolic strength of the Royal Bengal Tiger.

Through fashion, we seek to:
🧵 Empower artisans across rural and urban communities
🌍 Promote a regenerative, circular economy
🌸 Position ‘Designed in Bangladesh’ as a force in global design innovation

Design with Purpose
This is more than fashion.
It is a statement of identity, a commitment to inclusive growth, and a vision for a world where creative industries drive sustainable development.

At RAP, we believe that design is a powerful tool for transformation—and this invitation is a step forward in our mission to place Bangladesh at the forefront of global creative leadership.

We look forward to representing Bangladesh with pride and purpose.
Let’s design a future that’s rooted in heritage, driven by innovation, and shared with the world.

—

05/05/2025

𝐑𝐨𝐤𝐚𝐢𝐲𝐚 𝐀𝐡𝐦𝐞𝐝 𝐏𝐮𝐫𝐧𝐚 founder Design in Bangladesh is not just designing garments—she’s designing a future ✨

At the Bangladesh Investment Summit 2025, curated in collaboration with 𝐁𝐚𝐧𝐠𝐥𝐚𝐝𝐞𝐬𝐡 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 (𝐁𝐈𝐃𝐀) & 𝐌𝐢𝐧𝐢𝐬𝐭𝐫𝐲 𝐨𝐟 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐀𝐟𝐟𝐚𝐢𝐫𝐬 , 𝐑𝐀𝐏 unveiled a signature collection that reimagines Bangladeshi heritage through the lens of innovation and sustainability.

In every weave, there's a story.
In every silhouette, a stance.

𝐑𝐀𝐏 is where tradition meets tomorrow—honoring the hands that craft and the voices that often go unheard. This collection isn’t just about fashion—it’s about power. The power of local artistry, the preservation of identity, and the vision of a circular, inclusive creative economy.

Through her work, 𝐑𝐨𝐤𝐚𝐢𝐲𝐚 redefines what it means to wear culture—proudly, boldly, consciously.

This is Designed in Bangladesh—not just a label, but a legacy in motion.

Special Thanks to : Ministry of Foreign Affairs, Bangladesh , Bangladesh Investment Development Authority - BIDA
Feature Thanks Haal Fashion Saifur Rahman✨

Rokaiya Ahmed Purna Rokaiya Ahmed Purna MD Zubayer Hossain

Artist - Rafah Nanjeba Torsa , Subrina Qayyum , Fahmida Bushra , @নাশরা আক্তার সাফা, Lamiya , Israat Riyaa , Minhajul Murad , Lamia Lovey , Montasir Mahamud Rashed, Rafiu Islam Jisan

: RAP | Bangladesh Investment Summit 2025



https://www.haal.fashion/

04/05/2025

At TEDxRUET 2025, BRAD RAP by Rokaiya Ahmed took the stage—not just as fashion, but as a voice. A voice for a generation redefining identity, sustainability, and self-expression through bold design and unapologetic storytelling.

Founded by Rokaiya Ahmed Purna, one of South Asia’s most influential designers, BRAD RAP is more than a brand. It’s a movement born in Bangladesh, built for the world. From our Designed in Bangladesh, Made in Europe mission to global features in Vogue, Forbes, and CNN, we’re proving that streetwear can carry culture and consciousness.

Thank you TEDxRUET for recognizing our journey and amplifying the message: TEDx RUET