Jannat graduated from the National Institute of Fashion Technology NIFT, India. She brought her label alive in 1997 when Bangladesh was still awakening to the couture era. Swift as silk she forayed to India to work with craft-maestro, renowned fashion designer MonaPali. She participated in the Kolkata Fashion Week with them where, she designed for famous actress Bipasha Basu & so on in India. Bein
g a Bangladeshi fashion ambassador, she traveled the globe showing her creations to critical acclaim. Her presentations gave the fashion connoisseurs a glimpse into mystical Bangladesh. People were abuzz with exclamations and praises of the rich display of luxurious Rajshahi silk, Mirpuri brocades, Indo-Western patterns and the prevalent use of Persian motifs. Since its debut in 1997, the Needlework has become an apparel and retail company by offering consumers a breadth of beautifully designed, high quality products including women’s, children’s and men’s apparel,
Needlework’s uniqueness lies in every piece’s adaptability to occasions and its unique pricing strategy. In true ‘Jannat style’ the clothes are in both bright and warm colours, soft fabrics – hand embroidery and free flowing silhouettes, textured kurtis, kaftans & skirts with sparkle, embroidered gowns with unusual embellishments that immediately capture the eye. The best bit is the flexibility of the garments – they can be worn at formal as well as informal occasions. The label strikes the perfect balance between prêt and haute couture, which, combined with his uncanny ability to trend forecast is one of the main reasons for its success. Over Jannat's long spread career she has formed many associations with top corporations like Prothom Alo, Annodin, China South Asian Expo, Kolkata Fashion Week and many more. She has showcased her exclusive collections at UK and various fashion shows around the world. Her career in costume designing is paved with several awards for costume designing. Today, after being the only designer to manage the delicate balance between costume designing and mainstream design, Jannat's retail label ‘Needlework’ looks set to revolutionize the fashion market with its strong focus on wear ability, glam-quotient and as always, in Jannat's case, the clothes and sales speak for themselves.....
