Rumana Chowdhury

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Rumana Chowdhury

Founder & Chief Designer at Warah
Publisher & Editor at MW Magazine Bangladesh Rumana Chowdhury is a fashion designer, entrepreneur and social activist.

She is regarded widely as an Empowering & Independent Women Icon. She is one of the very few successful young women entrepreneurs who have taken fashion Industry into a new height. After Rumana completed her graduation in Fashion Designing, she started her fashion Brand Warah in 2008. Since inception the fashion brand took a responsible route of using environmentally conscious use of material and

embedding unique designs in locally available fabrics which made Warah to become one of the leading lifestyle brands of the country within a very short span of time. Her extensive work with block and Khadi has jumpstarted the once unused material and help revive the dying artisan community. By using moisturized cotton and natural processing, it has popularized the used of locally produced cotton and the impact of the environment. Furthermore, by employing local Artisans it has been successful in ensuring century old trade and knowledge is economically viable. Warah is directly responsible in ensuring at least 4 such artisan family not only have livelihood but also continue with the traditions handed down over generations. The success of Rumana Chowdhury came complementing her unique design of life style and fashion wear by the sensible use of environment friendly materials and this combination took WARAH and Rumana Chowdhury to a different level of exceptionality in the industry. In 2012 Rumana participated at the Dhaka Fashion Week and won the Best Designer Award. After that national level success, Rumana and Warah has become regular feature in the fashion trade with extensive exposure in lifestyle media. Since the last one decade, Rumana Kept working with Khadi and kept bringing new trend of fashion successfully which has been widely appreciated in the fashion industry and among the loyal client base of Warah. In 2019, Rumana Chowdhury received City Alo Color’s Platinum Business Women of the Year award which is a highly prestigious award in Bangladesh.

28/03/2024

E I D C O L L E C T I O N 2 0 2 4
Fashion Direction and Styling: Mahmudul Hasan Mukul
Campaign Photographer: Kaushik Iqbal
Cinematography Direction & Post Production: ImrulIbne Badhon
Cast: Asma Ul Husna Bristy | Efa Tabassum | Aklima Atika Konika | Sayeda Towhida Huque
Makeover Artist: Sumon Rahat & Team
Assistant Stylist: Arbin Topu
All photographs are copyrighted by Warah and the Photographer. May not be used without written permission

07/10/2023

It was an absolute pleasure to have had the opportunity to work with the talented singer Arnob & his amazing team to design the outfits worn at Leading The Times: Pioneers Across Generations. Working alongside such incredibly talented individuals has been nothing short of a surreal experience. It was an honor for me & team Warah to collaborate with them. Looking forward to working again in the future!

04/05/2022

I wish you all a happy & peaceful Eid.
Eid Mubarak 🌙

02/04/2022

Introducing Warah's Eid Collection 2022 made with paprika color tone, ethnic prints and silhouettes to express yourself with confidence.

Warah Eid collection J a h a n Z e b is now available at store!

01/04/2022

Feel the beauty within and let it be reflected in your appearance with the season’s beauty. Introducing Warah's Eid Collection 2022 made with paprika color tone, ethnic prints and silhouettes to express yourself with confidence.

Warah Eid collection J a h a n Z e b is now available at store!

29/09/2021

So when Colors Magazine came up with their September issue’s idea, we had several meetings. And after many discussions, we decided to choose Bidya Sinha Saha Mim for the cover. When we were discussing about the look for her, we decided not to go for any traditional looks. So we agreed to give her a look which no one had ever seen her in. During the whole process, we tried to incorporate all the local materials. From the fabric to the accessories, even the shoes were designed and made by my team.

And YES, I had a blast working with Mim and Colors Magazine shooting for this cover!

Colors Magazine October 2021 - Ode to Summer

Styling & Fashion Direction : Faishal Tushar
Click & Retouch : Rafiqul Islam Raf
Makeover : AURA Beauty Lounge
Assisted by : Sabrina Sinta & Jakia Hafsa

Special thanks to Farjana Yesmin Asha for the wonderful coordination and support ♥️

24/09/2021

💝💝

19/09/2021

💝💝💝

15/09/2021

| V r i n d a |

Wardrobe: Warah
Models: Asma Ul Husna Bristy | Afia Tabassum
Jewellery: Araaz
Fashion Direction and Styling: Mahmudul Hasan Mukul
Assistant Stylist: Morshed Ranan
Makeover Artist: Ferdous Ahsan Orko
Cinematography and Post production: Ashrafuzzaman Shakkhor
Design And Concept: Rumana Chowdhury

14/09/2021

I WARAH

ওয়ারাহ

এথনিক ব্র্যান্ড। ফ্যাশন ডিজাইনার রুমানা চৌধুরীর ড্রিম ভেঞ্চার। শুরুটা ২০১০-এ। একদম স্বল্প পরিসরে, শুধু অ্যাপয়েন্টমেন্টের ভিত্তিতে। ম্যাগাজিনের পোর্টফোলিও দেখে অনেকটা অনুপ্রাণিত হয়েই রুমানা পরিকল্পনা করে ফেলেন ওয়ারাহর প্রথম শুট। তা দিয়েই তৈরি হয় ব্র্যান্ডের অফিশিয়াল ফেসবুক পেজ আর গ্রুপ। প্রথম শুটেই বাজিমাত। গ্রাহকদের ভিড় বাড়তে শুরু করে ওয়ারাহ স্টুডিওতে। তা সামাল দিতেই চালু হয় প্রথম আউটলেট। মসলিন, জামদানির মতো ট্র্যাডিশনাল ম্যাটেরিয়াল নিয়ে কাজ করে ব্র্যান্ডটি। তবে ওয়ারাহর বিশেষত্ব খাদিতে। দেশীয় খাদি জমিনে ব্লক ওয়ার্ক ফুটিয়ে তৈরি হয় ব্র্যান্ডটির সিগনেচার কালেকশন। প্রোডাক্ট লাইনে মেনজ এবং ওমেনজ ওয়্যার মিলবে দুটোই। ছেলেদের জন্য থাকছে পাঞ্জাবি আর মেয়েদের জন্য শাড়ি, কামিজ। পার্টি ওয়্যার আর ওয়েডিং অ্যাটায়ার নিয়ে আছে আলাদা কালেকশন। ঢাকায় ব্র্যান্ডটির একটাই আউটলেট।
Ideation and Initiation : Nuzhat Khan
Creatives : Didarul Dipu
Writeup : Zahera Shirin
Logistics : MD. Ahsanul Huq Talukder

Styling & Fashion Direction : Mahmudul Hasan Mukul
Assisted by : Morshed Ranan
Wardrobe : Warah
Makeover : Persona
Photography : Syed Ayon
Audio visual : Shahan AHM
In Frame : Azad Farhana LiMi, Sonia Yeasmin Isha, Nihaf Khan, Manwara Joly, Nahid Khan, Amit K. Roy

Address

House 67/C, Road 11, Block E, Banani
Dhaka
1213

Website

http://www.rumanachowdhury.com/

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