CUUP CUUP: a collection of bras expertly conceived with an uncompromising approach to design, fit, and performance.

15/09/2026

Style should never come at the expense of comfort. The Scoop Bra was made to give you both: easy, everyday support that feels as good as it looks 🤍 Hannah Krohne

13/09/2026

One silhouette, endless ways to wear it. Layer the Draped Satin Balconette into your look, or let it stand on its own.

Balconette lovers, rejoice. The Balconette bra you love just got an upgrade. Inspired by the elegance of evening wear an...
11/09/2026

Balconette lovers, rejoice. The Balconette bra you love just got an upgrade. Inspired by the elegance of evening wear and the structure of corsetry, our Draped Satin Balconette blurs the line between lingerie and ready-to-wear.

Consider this your sign to see it for yourself. Tap the link in bio.

Draped in satin. Tomorrow.
10/09/2026

Draped in satin. Tomorrow.

08/09/2026

We feel our best in a matching set.

All-around support, without the bulk.
07/09/2026

All-around support, without the bulk.

05/09/2026

All the lift. None of the slipping. Our Strapless Convertible Mesh Bra.

Our most-wanted Strapless silhouette is back and now available in our iconic Salt and Taupe hues. Unlike other strapless...
01/09/2026

Our most-wanted Strapless silhouette is back and now available in our iconic Salt and Taupe hues. Unlike other strapless bras, ours joins soft, stretchy mesh cups with non-slip grips for a fit that comfortably supports and stays put—no adjustment required.

30/08/2026

Designed in-house and printed on soft mesh, our new Toile print reimagines the timeless motif with a sense of whimsy.

Your bra called. It wants to be seen.
29/08/2026

Your bra called. It wants to be seen.

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Rajshahi Division

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