CUUP

CUUP CUUP: a collection of bras expertly conceived with an uncompromising approach to design, fit, and performance.

13/06/2026

Our new summer wardrobe. Shop CUUP swim now at the link in bio.

Layered in New York’s favorite colors. 🧡💙
11/06/2026

Layered in New York’s favorite colors. 🧡💙

10/06/2026

We couldn’t possibly choose just one 🤍

The perfect hint of our Balconette in Salt. 🤍 Styled by .
07/06/2026

The perfect hint of our Balconette in Salt. 🤍 Styled by .

Crafted from our ultra-soft, breathable mesh, this is the racerback you’ll reach for again and again.
06/06/2026

Crafted from our ultra-soft, breathable mesh, this is the racerback you’ll reach for again and again.

Clip into our new Racerback Bra this summer for easy on, easy off comfort.
04/06/2026

Clip into our new Racerback Bra this summer for easy on, easy off comfort.

02/06/2026

Our new racerback bra was designed with breathable mesh, front-closure ease, & a fit you can adjust to your liking.

31/05/2026

Adjustable, no-show support with our new Racerback bra.

Requested by you, revolutionized by us. Our new Racerback Bra is here—just in time for shoulder season.​ Shop now at the...
30/05/2026

Requested by you, revolutionized by us. Our new Racerback Bra is here—just in time for shoulder season.​ Shop now at the link in bio.

Summer uniform.
28/05/2026

Summer uniform.

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Rajshahi Division

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