CUUP CUUP: a collection of bras expertly conceived with an uncompromising approach to design, fit, and performance.

31/05/2026

Adjustable, no-show support with our new Racerback bra.

Requested by you, revolutionized by us. Our new Racerback Bra is here—just in time for shoulder season.​ Shop now at the...
30/05/2026

Requested by you, revolutionized by us. Our new Racerback Bra is here—just in time for shoulder season.​ Shop now at the link in bio.

Summer uniform.
28/05/2026

Summer uniform.

On island time.
25/05/2026

On island time.

24/05/2026

The kind of swim you keep reaching for.

Up close with CUUP x éliou 🐚🤍 Tell us your favorite piece in the comments.
23/05/2026

Up close with CUUP x éliou 🐚🤍 Tell us your favorite piece in the comments.

Just dropped: CUUP x éliou, the swim pieces you’ve been waiting for.
21/05/2026

Just dropped: CUUP x éliou, the swim pieces you’ve been waiting for.

19/05/2026

Use the Kalua Wrap to drape and wrap your way, designed to move seamlessly over your favorite CUUP swim.

Shop CUUP x éliou now at the link in bio 🐚

CUUP x éliou was born from pairing our perfected approach to support and fit with éliou’s vibrant, handcrafted adornment...
17/05/2026

CUUP x éliou was born from pairing our perfected approach to support and fit with éliou’s vibrant, handcrafted adornments. Designed for layering, each piece becomes something personal and styled your way, time and time again.

Shop CUUP x elioú at the link in bio.

Bits from Hawaii shooting our latest collab with  🐚 This collection marks the ongoing exploration of how we wear, layer,...
16/05/2026

Bits from Hawaii shooting our latest collab with 🐚 This collection marks the ongoing exploration of how we wear, layer, and express our swim. We’re so excited to see how you wear these pieces.

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Rajshahi Division

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